Journalism Advice

Pitches That Worked: Pregnancy

We study a winning pitch and explain how it sold Pregnancy's editors

Freelance writer Christy Rippel targeted Pregnancy in part because she had recently given birth and the experience was fresh in her mind. While senior editor Kendra Smith passed on Rippel’s first pitch, she liked her style and requested additional ideas. After quizzing some moms and moms-to-be, Rippel pitched Pregnancy‘s “Stages” section. Smith accepted the idea...
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