Patrick CoffeeI write stuff for Mediabistro and NYMag.com, do freelance consulting work, and waste time on Twitter. You can send me pitches at patrick (at) mediabistro (dot) com or use the anonymous tip box.
We do know what “creepy stock photo” means, though
Given all the endless talk about PR measurement and the fact that likes, shares and retweets are no longer sufficient ways to measure success for clients, you’ve almost definitely heard a lot of about “engagement” recently. Here’s the problem: no one can agree on what the word means–even the people who get paid for their expertise on the matter.
Some numbers after the jump.
Disclaimer: this image is approximately 80% accurate
Today seems to be both Good Friday and “News About the State of Journalism Day”, so here’s another revelation that shouldn’t surprise you: bloggers are now journalists too–at least in the eyes of the law.
Since the story in question occurred in the state of Florida, also known as the source for 95% of Gawker’s traffic, the details are a little weird.
But not “100% naturally”
General Mills has attempted to dispel some confusion regarding what may have been the most boneheaded move of the week: a revision of its legal terms that seemingly forbade fans from filing lawsuits if they’ve clicked on anything related to the company.
In summary: Facebook fans and Twitter followers can still sue…unless they’ve subscribed to a GM publication or downloaded a coupon. The mix-up seems to have stemmed from the use of the phrase “online communities”, because who could have foreseen people misinterpreting that one?!
The note a spokesperson sent to The New York Times after the jump:
- Boston’s Adam Ritchie Brand Direction will be PR AOR for Urbini, a juvenile products (read: strollers) brand so confident in its newly developed lightweight aluminum that it supplied the material to the aerospace industry for use on a new satellite–but not a drone. Big difference.
- Stuntman PR will be the agency of record for Mexicue, a brand that started as a New York City food truck but will soon become a national chain thanks to investment from Ruby Tuesday’s founder Sandy Beall. Red-hot Mexican and down home barbeque sound like a more natural pair than peanut butter and jelly, but is Mexicue the greatest taco truck in New York? We’d like to see that debate go down in Sunset Park…
Last week we discussed why Snapchat might be the future of content marketing with ICED Media president Leslie Hall.
In case you’re still skeptical, here’s a very clever campaign from the World Wildlife Federation Denmark and agencies UncleGrey (Denmark) and 41? 29! (Turkey) that combines a few topical elements: a traditional video clip, selfies, hashtags, the temporary nature of Snapchats and the emotional components that make content sharable.
While the campaign might not directly encourage fundraising, it’s certainly a creative use of the medium.
Something like this?
The question that plagues most businesses today is the same: how do we truly reach and create a relationship with the customer? How do we ensure that the sentiments surrounding our brand are positive?
We all know that the combined powers of traditional advertising and earned media aren’t quite enough–and even brands with incredibly successful interactive, multimedia campaigns like Dove’s “Real Beauty” encounter blowback on social media and beyond.
So what do the brands of the future need to do to stand out? What will the most successful campaigns look like?
Former New York mayor Michael Bloomberg has a lot of money and he’s very passionate about gun control.
This is nothing new.
His advocacy group Everytown for Gun Safety is, however–and this week the group launched its first campaign:
It’s a powerful PSA, though the fact that comments on the YouTube clip have been disabled hints at the considerable communications challenges ahead.
General Mills is, of course, no stranger to controversy regarding the ingredients and health properties of its products. Just add an “O” to the end of the acronym if you need to refresh your memory.
That said, we have a feeling that the company’s latest attempt to protect itself in the legal sphere will, in the immortal words of the late Keith Moon, “go over like a lead balloon.”
…and there will be plenty of terrible press in the process.
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