We recently told you about the success of Hot Wheels’ tweet-powered vending machine, and speculated as to what sort of real-world device would be powered by customers’ tweets next, but even we hadn’t thought of this…
To kick off its first ever global ad campaign “For the Bold”, Doritos has taken the concept to the next level (or maybe even the level beyond that) by building a 62-foot-tall, tweet-powered concert stage designed to look like a giant vending machine at SXSW.
The high-tech platform will take tweets featuring the hastag #BoldStage and use them as real-time concert controls. This means that viewers can harness their unprecedented power to choose the show’s opening act, handpick the set list, control the special effects, and send pictures of themselves rocking out directly to the four-story screen in the arena (all with only a 9.6-second lag time).
Sounds a little crazy, no?