Savvy Digital Journalism: Best Practices for Writing for the Web

Build a solid foundation in writing for the web

Level: Beginner
Instructor: Carissa Chesanek

Savvy Digital Journalism: Best Practices for Writing for the Web

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  • Self-paced instruction
  • 16 video lessons
  • 2.75 hours of lesson content
  • Writing exercises
  • Led by an industry expert
  • Lifetime access
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Who Should Take This Course

Journalists, Digital Writers, Copywriters, Content Creators

Skills You Will Learn

Write engaging, clickable and shareable digital content

Best SEO practices and using keywords to engage your reader

Leverage strategic linking to drive traffic to your website and content

Formulas for short, snappy social media headlines

Front load your stories to get (and keep) readers’ attention

Leverage digital resources—blogs, podcasts and social media—to further the reach of your content

Choose and integrate enticing multimedia—videos, images, GIFs—into your stories to create a robust reader experience

Pitch a story to a digital editor

Why Take This Course

Digital journalists not only write the story, they drive the distribution of their content, keep up with breaking trends, are savvy social media specialists and more. Whether you are new on the scene or looking to segue from print to digital journalism, this course will teach you how to produce shareable and newsworthy content; write for websites, online magazines and blogs; implement multimedia content; collaborate with editors; stay on top of breaking news and trends; and leverage social media to get as many eyes on your content as possible.

Session 1

Digital Journalism Overview

  • Lesson 1: Digital Journalism vs. Traditional Publishing: The New Requirements of Digital Writing
  • Lesson 2: The Tools and Skills You’ll Need to Succeed
  • Lesson 3: Today’s Journalism Ethics and the Importance of Fact Checking
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Session 2

Photography and Multimedia in the Newsroom

  • Lesson 1: Digital Photography Basics
  • Lesson 2: Utilizing Video Content for a Web Story
  • Lesson 3: Other Multimedia to Use and Making the Best Choice for a Project
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Session 3

Use Social Media to Reach a Larger Audience

  • Lesson 1: Create Headlines for All Social Media Platforms
  • Lesson 2: How Clever, Short and Snappy Headlines Build and Engage Your Audience
  • Lesson 3: The Importance of Twitter (and Other Platforms, Including Facebook, Instagram and Pinterest) to Reel in Your Audience
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Session 4

Launch Your Digital Journalism Career

  • Lesson 1: The HTML Rundown & Blog/News Site Comparison
  • Lesson 2: Increase Web Traffic with Strategic Linking
  • Lesson 3: How to Pitch a Story to an Editor, Find a Job and Use Your Blog to Help with Both
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About the Instructor

Carissa Chesanek

Carissa Chesanek is a writer with over eight years of experience writing for print and online. Her work has been seen in Forbes Travel Guide, ZAGAT, Food Network, Miami Herald, and SpoiledNYC.com. Carissa also holds a B.A. in Illustration and an M.A. in Journalism. She currently freelances for several publications, including Show-Score.com, Booklist, and BlackboardEats.com.