Learn to Plan Successful Events

Plan, manage and execute an event of any size

Level: Beginner
Instructor: Michele Lago

Learn to Plan Successful Events

$15
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$129
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  • Self-paced instruction
  • 16 lesson videos
  • 3.5 hours of lesson content
  • Event planning exercises
  • Led by an industry expert
  • Lifetime access
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Who Should Take This Course

Marketers, Event Planners, PR Professionals

Skills You Will Learn

Create event concepts and the individual components that bring them to life

Develop an event plan that includes operations, budgets, timelines and event promotion

Manage finances and stick to a budget

Negotiate contracts and develop an awareness for legal implications

Use social media and event collateral to promote and market your event

Coordinate risk management through licenses, waivers, and permits

Conduct post-event evaluation and ROI analysis

Why Take This Course

Whether you are planning a professional event or personal occasion, this course will teach you the practical skills and industry knowledge needed to create a smash event. Become fluent in the technical and administrative backend—budgets, contract negotiations, legal implications, timelines and vendor management—and learn to source and manage them all.

Oversee front-facing event elements—catering, collateral and event promotion—to ensure they are exciting and on brand. By the end of this course you will feel confident to orchestrate events large and small, across industries, with the ease of a seasoned pro.

Session 1

Introduction to Special Events and Industry Trends

  • Lesson 1: Define a Special Event, Event Categories and Differences
  • Lesson 2: Key Stakeholders and Audience, Event Management Roles and the Event Cycle
  • Lesson 3: Current Event Industry Trends and Resources
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Session 2

Event Planning Process and Operations

  • Lesson 1: The Event Planning Process
  • Lesson 2: Event Elements: Food and Beverage, Amenities, Collateral, Registration and More
  • Lesson 3: The Importance of Communication: Vendors, Staff, Sponsors and Guests
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Session 3

Financial Management and Event Marketing

  • Lesson 1: Budgets and Financial Administration
  • Lesson 2: Contract Negotiation Tips and Importance of Plan B
  • Lesson 3: Event Collateral, Develop and Implement an Events Promotion Plan, and The Roles of Social Media, Photography and Videography
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Session 4

Risk Management and Event Evaluation

  • Lesson 1: Know Legal and Ethical Implications of Event Planning: ADA Compliance, Participant Releases and Waivers
  • Lesson 2: Event Permitting and Required Licenses
  • Lesson 3: Critical Importance of Event Evaluation and Evaluation Metrics
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About the Instructor

Michele Lago

Michele Lago is an event planning veteran with over fifteen years of experience working in the hospitality industry and is currently an independent consultant at Michele Lago Events. Her portfolio includes 5 Olympic games and 6 Super Bowls as well as countless conferences, fundraisers and special events and has previously worked with the San Francisco 49ers, The Coca-Cola Company, GMR Marketing and Sports Illustrated. To learn more about her work, check out: www.michelelago.com