Skills in 60: Content Management with WordPress
- Self-paced instruction
- 4 video lessons
- 1 hour of lesson content
- Led by an industry expert
- Lifetime access
Who Should Take This Course
Writers, Bloggers, Editors, Journalists, Marketing Professionals and anyone using WordPress as a CMS
Skills You Will Learn
Store and organize your files/pages
Create and organize with taxonomy
Draft, save, schedule and publish posts with text, image or video content
Use metadata and apply basic principles of SEO to content backend
Develop and implement tags and taxonomy to your website and content
Implement WordPress as part of your ongoing content strategy, develop a skeleton content strategy and use email with your CMS
Why Take This Course
WordPress is the most popular content management system in the world, powering 35% of US websites. This course will give writers, marketers, content creators and independent bloggers the 101 of WordPress to manage and publish content (and an essential skill to add to your resume).
You will learn how to set up your content structure and publish content in every format, from text to video. You will also learn how to use metadata, taxonomy and SEO tools to keep your website organized and ensure your content is optimized for search. By the end of the course you will feel confident navigating the features of WordPress and managing content publishing for your website or blog.
Lesson 1: Content Management Basics and Selecting a CMS
- What is content management and how does it fit in to your organization? Learn about the top CMS platforms and what features you will really need, plus an overview of the basic features of WordPress.
Hands On: How to Enter Posts and Use Key Features
- Learn about basic CMS features and how to enter, schedule and save posts that are text, image and video based. When to use HTML v. WYSIWYG
Metadata, Taxonomy & SEO
- Unpack the back end of content posts – SEO, Metadata and Taxonomy
Content Management as Part of an Ongoing Content Strategy
- Develop and use an editorial calendar to manage your workflow, integrate social media and email into your CMS.
About the Instructor
McLean Robbins is a content strategist, copywriter, and digital consultant for some of the world’s leading brands, including Marriott, Four Seasons, the National Sleep Foundation, and many more. She has extensive experience in producing high-visibility web content and designing effective digital campaigns that help build brand and personal visibility. Based in Washington, DC, McLean is also a luxury lifestyle journalist for publications including Forbes Travel Guide, Travel Channel, AOL, The Washingtonian, Robb Report, and more. McLean holds a Master’s degree in Journalism from Georgetown University.