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  Maura Hogan
 
Professional/Personal Overview
  Wit, style and voice ensure that my essays evoke, my ads grab, my online copy compels, my radio spots rouse. A former promotion director for The New Yorker, my experience of 20+ years includes articles in The New York Times, The Chicago Tribune, Gourmet, Garden & Gun, and flavorpill.com, as well as promotional copy for The New Yorker, Vanity Fair, The Times, Architectural Digest, Random House, Conde Nast Traveler, and many others. I have also executed large-scale fundraising events for institutions such as the Brooklyn Academy of Music and School of American Ballet.
Work Info
 
Expertise
Copywriter 20 Years
Promotions 20 Years
Writer 17 Years
Specialty
Arts & Humanities 17 Years
Fashion 13 Years
Travel 20 Years
Total Media Industry Experience
20 Years
Media Client List (# assignments last 2 yrs)
Time Inc. (11+), Vanity Fair/copywriting (11+), Self/copywriting (11+), The New Yorker (11+), The New York Times/copywriting (11+), Garden & Gun/copywriting and article (6-10), Conde Nast Traveler (6-10), Architectural Digest/copywriting (6-10), Artisan Sauces (3-5), Golf Digest/copywriting (1-2), Green Scout Report/editing and copywriting (1-2), Hearst Magazines/copywriting (1-2), The New York Times/writing (1-2), The Sullivan Project/publicity (1-2)
Corporate Client List (# assignments last 2 yrs)
Amazon.com/CreateSpace (6-10), Bard College (1-2), French Institute Alliance Francaise (1-2), Shiseido Cosmetics (1-2), The Miller Theatre at Columbia Universit/publicity (1-2), Merce Cunningham Dance Foundation (1-2), thebeast.com (1-2), Westport Public Library (1-2)
Other Work History
I was copy director of Time Inc. Branded Solutions department, promotion director of The New Yorker, copy manager in the creative services department of The New York Times, special projects manager at Vanity Fair and communications manager at Gourmet. I am a frequently contributor to the New York edition flavorpill.com, a cultural events website. I was also in the fundraising benefits department for two years at the Brooklyn Academy of Music, and in the public relations department for children's books at Random House.
Computer Skills
Word, OS 10, Windows, PowerPoint, CMS systems such as Drupal
Equipment
laptop, desktop, digital camera
Foreign Language Skills
basic French
Work Permits & Visas
USA visa
References
on request
Awards
An acknowledgment in "Best American Print Advertising" No. 39 in US Ad Review for New York Times circulation ad; a min Integrated Marketing Award as part of the team who created the Jergens Beautiful Difference campaign; a New York Times Publisher's Award for my work on the TimesCard subscriber program.
Associations
AvantGuild
Other
masters in Creative Writing from Trinity College in Dublin; French certificate from Sorbonne in Paris; judge for 2002 Dublin Fringe Festival
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
 
Copywriting  
(Splenda, 5/1/2011)
Part of a Time Inc. Branded Solutions creative campaign that ran in People, Real Simple, InStyle, Cooking Light, among other publications. Featured chef Lorena Garcia explaining how to use Splenda for recipes.
(Reach, 5/1/2011)
Part of a series of special sections created by Time Inc. Branded Solutions that aligned design experts with superior design of Reach brushes and flosses. Series ran across Time Inc. titles, including People, Southern Living, InStyle.
(Lincoln, 1/8/2011)
One of a series of Lincoln advertorials featuring visionaries. This one spotlighted bicycle designer Craig Calfee.
(Jergens, 1/1/2011)
One of a series of 22 advertorials created by Time Inc. Branded Solutions for Jergens. Throughout 2011, they spanned People, People StyleWatch, Real Simple and InStyle, aligning Jergens products with latest must-have trends tailored to each readership.
(Kenmore Washer and Dryer, 10/1/2010)
Special ad unit created by Time Inc. Branded Solutions featuring celebrated fashion designer Thakoon, demonstrating ability of Kenmore washer and dryer to wash even most delicate apparel. Ran in InStyle, Real Simple, among other Time Inc. brands.
(Architectural Digest, 9/1/2009)
Sample page of advertorial featuring home furnishings advertisers who are included in Architectural Digest's online showcase, ShopAD.net
(Conde Nast Traveler, 5/1/2009)
Advertorial copy promoting benefits of new terminal lounges.
(The New Yorker , 3/1/2008)
Added value catalog distributed to affluent readers of The New Yorker. Edited, wrote promotional copy, managed advertiser participation.
(The New York Times)
Ad campaign to launch Modern Love column in Sunday Styles section. Ran in paper and appeared as wild postings throughout New York City.
(The New York Times)
Marketing brochure detailing all environments in the newspaper relevant to healthcare advertisers
(The New York Times)
Circulation ad for New York Times
Video  
(Kenmore, 1/18/2011)
Video overview of partnership between Kenmore and Time Inc. featuring fashion designer Thakoon. Worked on story and script with Time Inc. Studios.
Culture/Lifestyle Writing  
(flavorpill.com, 9/29/2012)
Listing for cultural website's New York City edition.
(flavorpill.com, 9/6/2012)
Cultural website covering events in New York City. This one focuses on Vogue magazine's Fashion's Night Out.
(Culturebot, 9/8/2010)
Review of Shakespeare & Company's Richard III for this New York-based online culture website.
(Culturebot, 2/12/2010)
Q&A with author Andrew O'Hagan for Culturebot cultural website.
(The New York Times Sunday Styles Section, 10/2/2005)
Full-page Sunday Styles article examines bad behavior at weddings.
(The New York Times, 9/25/2005)
This is a piece written for the City section of The New York Times about an independent, idiosyncratic video store.
Online Content  
(Starbucks, 12/1/2011)
This series of ads ran across Time Inc. titles such as Time and People, and invited consumers to take a quiz to find the Starbucks blend that is right for them.
(Westport Public Library, 11/1/2010)
Conceived and wrote all of the copy for the launch of the redesigned website for Westport Public Library.
Travel Writing  
(Garden & Gun, 5/1/2008)
Insider's view of Charleston, South Carolina, for magazine celebrating 20th-century South
(Outbound Traveler, 3/1/1998)
This was a piece on cultural happenings in London for a travel agent magazine.
(Gourmet Magazine, 6/1/1994)
This was a travel piece on Edisto Island for "Gourmet Getaways" in Gourmet magazine.