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So What Do You Do, Kara Swisher, Co-Executive Editor of AllThingsD.com?
The 'most influential reporter' in Silicon Valley gives tips on how to bypass PR talking points during interviews and weighs in on the lack of women in tech.

So What Do You Do, Tina Gaudoin, Editor-in-Chief, WSJ.?
The leading lady of the Wall Street Journal's luxe mag launch talks advertorials, Anglicisms, and adventures in publishing.

6 Ways to Effectively Market Your Book
Use these simple tips to maximize your book sales, no matter your budget.

Sightings (63)

Spotted around the media universe

STUDY: Government Approval Ratings Hit All-Time Lows - Posted August 6, 2014
If you watch the news for any amount of time, you may notice that our government has a perception problem that transcends any intra-party squabbles: pretty much no one has a good thing to say about the U.S. government, the people running it, or even those most affected by it. Now, ... [FishbowlDC]

America Officially Hates Sarah Palin - Posted July 9, 2014
Surveys are fun because they offer insights into America's red, white, and blue soul. This is especially true when the surveys are about divisive things like politics, healthcare, or Donald Trump's fabled "Trump Toupee." Take Sarah Palin. See there? The name alone makes hairs stand up, stomachs turn and glasses go foggy... [FishbowlDC]

Billionaire Compares 'War on Rich' to Jews and the Holocaust - Posted January 27, 2014
Send your hate mail to this jack wagon Meet Thomas Perkins. He's a Silicon Valley venture capitalist; a uber-iconoclast billionaire; founder of ... [FishbowlDC]

Tech Companies Paid Millions by U.S. to Cover Surveillance Costs - Posted August 24, 2013
New documents from Edward Snowden's cache reveals that the U.S. government paid tech companies, such as Google, Yahoo!, Facebook and Microsoft, millions of doll... [AllFacebook]

Electronic Frontier Foundation Lawsuit Leads NSA to Declassify Docs - Posted August 22, 2013
In a day of fast moving news regarding the National Security Agency's domestic surveillance program,a new wire report reveals that a lawsuit brought by the privacy group the Electronic Frontier ... [AllFacebook]

Why Journalists Should Be Hosting Sponsored Events - Posted August 20, 2013
With a fresh school year ramping up, I've noticed several news publications beginning to big-time promote the special events they're heading up this fall. It seems like more of these kinds of gatherings keep popping up, or maybe it's that they were there before and are now being Tweeted and Facebooked abou... [10,000 Words]

ESPN and Twitter expand their partnership with video at the center - Posted May 13, 2013
Upfront week is already proving to be the platform for major social TV announcements. The Wall Street Journal is reporting that ESP... [Inside 3D Printing News]

Path Gains Ground Among U.S. Users - Posted April 25, 2013
Path may finally be taking off in the United States, according to a Wall Street Journal interview with CEO Dave Morin. It's now in the top 20 most-downloaded app... [AllFacebook]

Mets PR Man/Butt-Dialing Champion Explains Himself to Today - Posted March 29, 2013
Jay Horowitz, the man who has handled PR duties for the perpetual underdog New York Mets for more than 30 years, received more attention than expected over the past week thanks to his mastery of...the "butt dial." A Wall Street Journal profile first outed him as "The King of the Accidental... [FishbowlDC]

Factiva Informs A Look At Women Business Leaders On International Women's Day - Posted March 8, 2013
Today marks International Women's Day 2013, and Dow Jones & Company is marking the date with a video and infographics that looks at women's evo... [semanticweb.com]

Why Premium Youtube and News Don't Mix - Posted March 5, 2013
On the surface, it's been a huge year for Youtube and its string of premium content providers. The website is becoming bigger, and has recently acquired startup Epoxy to help developers and distributors ge... [10,000 Words]

Nasdaq Reportedly To Be Fined For Facebook IPO Mishandling - Posted February 5, 2013
It appears that Nasdaq is about to be punished for its mishandling of Facebook's initial public offering last year. However, as the ... [AllFacebook]

WSJ Map Graphic, Word Choice Causes Confusion - Posted November 9, 2012
A column written by Daniel Henninger in yesterday's print edition of WSJ has raised some eyebrows on the Internet, mostly for the graphic that accompanied it. Under the headline "Obama's Divided Nation" (the deck reads: "The nati... [FishbowlDC]

WSJ Map Graphic, Word Choice Causes Confusion - Posted November 9, 2012
A column written by Daniel Henninger in yesterday's print edition of WSJ has raised some eyebrows on the Internet, mostly for the graphic that accompanied it. Under the headline "Obama's Divided Nation" (the deck reads: "The nati... [morningmedianewsfeed]

WSJ Map Graphic, Word Choice Causes Confusion - Posted November 9, 2012
A column written by Daniel Henninger in yesterday's print edition of WSJ has raised some eyebrows on the Internet, mostly for the graphic that accompanied it. Under the headline "Obama's Divided Nation" (the deck reads: "The nati... [FishbowlNY]

Facebook Privacy Settings Lead To The Outing Of Sensitive Secrets - Posted October 16, 2012
Facebook is continually changing its privacy settings, trying to give users more control over what they want to share and with w... [AllFacebook]

'Wall Street Journal' Integrates Newsroom - Posted October 4, 2012
Okay, we're not going to report about layoffs. Really. That would be speculating and right now, courtesy of JimRomenesko, there is news that a major Dow Jones property is streamlining efforts. What we will mention, however, is an excerpt from an email from ... [MediaJobsDaily]

Can Facebook Balance Privacy With Profit? - Posted October 3, 2012
Facebook's most valuable property is also the thing it can't afford to sell: personal information. As Chief Operating Officer Sheryl San... [AllFacebook]

Quant Finance Shops Can Add Sentiment About Macroeconomic and Geopolitical Events To Their Rules Toolbelts - Posted September 28, 2012
Real-time macroeconomic and geopolitical events and sentiment about them now figure into RavenPack News Analytics 3.0, to help financial firms react more quickly to what's happening in the world. The solution is aimed at quant finance shops, such as hedge funds, banks, and some financial research houses, whe... [semanticweb.com]

American Airlines Had a Terrible PR Week - Posted September 21, 2012
Given the fact that America's faith in its airline companies is roughly equivalent to its faith in Congress, we feel like the big names should be doing everything in their power to remind customers how great they are. This week, however, the opposite happened. ... [FishbowlDC]

Court Sides With Student Who Ranted About Faculty Member On Facebook - Posted September 18, 2012
As more and more middle school and high school students log onto Facebook, courts have had to reassess the definition of virtual free s... [AllFacebook]

Facebook Doubles Up On Trending Articles - Posted August 17, 2012
Remember trending articles? They're back, and bigger than ever. Facebook has been ... [AllFacebook]

Netflix CEO And Microsoft Support Facebook Stock - Posted August 10, 2012
Not everyone is dumping Facebook stock like dirty laundry. Netflix CEO Reed Hastings ... [AllFacebook]

Facebook's Second-Quarter Report: What Others Are Saying - Posted July 26, 2012
Today is the most anticipated day for Facebook since the company went public May 18. The social network will release its second-quarter financial report ... [AllFacebook]

Facebook To Start Tracking Mobile Apps For Targeted Ads - Posted July 6, 2012
Facebook has been under scrutiny since its initial public offering regarding its ability to ... [AllFacebook]

Freelance Writer Michael Ybarra Killed Near Yosemite - Posted July 5, 2012
Freelance writer and Wall Street Journal contributor Michael Ybarra was tragically killed last Saturday during a climbing trip ne... [FishbowlLA]

GM And Facebook: It's Complicated, But It Might Work Out - Posted July 3, 2012
Not long after General Motors pulled its $10 million advertising campaign from Facebook, the Detroit auto giant is considering connecting with the social network again, ... [AllFacebook]

Facebook's Shopping Spree Might Not Be Over - Posted July 2, 2012
As Facebook looks for more ways to boost revenue, the company has gone from buying out companies for talent grabs to focusing on acquiring p... [AllFacebook]

Former Employee Recalls Facebook's Wild Early Days - Posted June 22, 2012
While Facebook may be a professional, corporate company now, it felt more like a frat house when it was just getting off the ground. A former Facebook e... [AllFacebook]

Ford, Coke Like Facebook Advertising - Posted June 20, 2012
While some question the effectiveness of advertising through Facebook, ... [AllFacebook]

Advocacy Group To Facebook: Don't Track Kids - Posted June 18, 2012
As Facebook considers letting kids younger than 13 create accounts, the ... [AllFacebook]

WSJ's Market Pulse Redefines 'Sticky' News Site - Posted April 25, 2012
Most news organizations seem to use streams on a one-off basis. We livestream video or tweets from events, storify breaking news coverage, or create hubs/landing pages for stories related to a single topic or series. But what if the news pages were more like your Twitter stream, always on and always... [10,000 Words]

Decrease in Compensation for CEOs - Posted March 26, 2012
It's hard out here for CEOs. According to preliminary results from a new study by The Wall Street Journal and Hay Group: "Despite fairly significant gains in companies' profit and revenue, total direct compensation for 65 CEOs in place at least two years rose just 1.4% last year." This figure is down... [MediaJobsDaily]

Gravity Gets The Interest Graph Going; Partners Include Wall Street Journal and TechCrunch - Posted March 26, 2012
Just a little over a year ago The Semantic Web Blog introduced our readers to Gravity in this article. The project, spearheaded by former MySpace execs, is f... [semanticweb.com]

Survey of Financial Journalists Finds 'WSJ' Most Influential - Posted March 20, 2012
A survey of 350 financial journalists found that The Wall Street Journal was considered most influential for financial news. Bloomberg News, The New York Times, Reuters, and Financial Times round out the top five. The study was conducted by Gorkan... [FishbowlDC]

Google Plans to Incorporate Semantic Search - Posted March 15, 2012
The Wall Street Journal reports on Google's incorporation of semantic search into its keyword-search system. The article states, "Google Inc. is giving its tried-and-true Web-search formula a makeov... [semanticweb.com]

Pinterest is Simple, But Strategy is Still Required - Posted February 13, 2012
As people continue to wrap their brains around Pinterest?, writers are offering up some easy explanations for what it is. "Simply put, Pinterest is a visually dazzling bulletin board, enabling users to bookmark and curat... [FishbowlDC]

Chicago Tribune Could Begin Charging For Content - Posted February 9, 2012
The Chicago Tribune will build a paywall around its online content and will consider a "creative way" of charging for access, according to Editor Gerould Kern. Details and a timeline were not available, but Kern said they're looking into it. "I think we will begin to charge in a selective way," he said... [10,000 Words]

A Road Map for Pitching Travel Media - Posted November 2, 2011
... [FishbowlDC]

Biz Stone Discusses Twitter's Rotating CEOs, Open Culture And How To Teach Innovation - Posted September 1, 2011
The Wall Street Journal scored an interview with Biz Stone today, discussing his new role as an advisor to M.B.A students at the University of California at Berkeley's Haas School of Business. But, as they often do... [AllTwitter]

Roll Call: Brunswick Group, VMS, 'Town & Country,' and More - Posted July 29, 2011
Brunswick Group has hired Wall Street Journal reporter St... [FishbowlDC]

Amy Chua Responds to 'Why Chinese Mothers Are Superior' Debate - Posted January 14, 2011
... [AllTwitter]

'WSJ' Available at Choice Hotels Beginning January 2011 - Posted December 10, 2010
The Wall Street Journal will be ... [FishbowlDC]

More Issues of 'WSJ.' to Pitch - Posted October 20, 2010
WSJ., the Wall Street Journal's lifestyle magazine will produce nine issues in 2011, starting in March. The magazine will add another issue ... [FishbowlDC]

Ousted; WSJ Reporter Gets the Boot Shortly After Arguing With Steve Jobs - Posted October 1, 2010
Journalists are supposed to be critics, right? They question assumptions and ask for clarification. It's part of the job title, but apparently you better watch your words at the Wall Street Journal, particularly when talking to Apple CEO Steve Jobs. ... [MediaJobsDaily]

Diller Likes AOL While National Journal's Latest Hire Talks Decline, Plus Other News of the Day - Posted September 29, 2010
- Well the Wall Street Journal is sure enjoying a recent jump in its advertising revenue, and it wants to make it clear that the New York Times isn't matching it. According to a company memo ... [MediaJobsDaily]

Getting a Job by Blogging About "Gossip Girl" - Posted September 24, 2010
Are you a young writer trying to break into the media industry, but can't find that first big break? Try blogging a recap to a television show. It's a world that's brand new to the media sce... [MediaJobsDaily]

Mashable Social Good Summit: Social Media's Growing Role - Posted September 21, 2010
Leveraging social media to help solve some of the world's toughest problems was the theme of Mashable's Social Good Summit in New York on Monday. The conference was held in par... [FishbowlDC]

Utilize Your Job Hunt as FINS.com's Managing Editor - Posted September 15, 2010
Looking for a job? Here's a way to really write about what you know. FINS.com, the new career hub in the Wall Street Journal Digital Network, is on the hunt for a ... [WebNewser - SocialTimes.com]

Xerox Campaign Introduces New Capabilities - Posted September 10, 2010
Xerox has launched a global marketing campaign that introduces audiences to the company's new capabilities. In February, Xerox acquired ACS and can now add business process outsourcing to its list of offerings. The latest campaign is meant to "tell the entire Xerox story," Carl Langsenkamp, VP of global PR for Xerox... [FishbowlDC]

Fashion Shows and Reality TV Together: Glam or Gauche? - Posted September 9, 2010
In case you didn't know (ha!), it's Fashion Week. While the runways are busy showcasing the latest in style and glamour, reality TV shows are increasingly on the sidelines, tripping over each other to capture footage. In one episode of The Real Housewives of New York, an argument broke out... [FishbowlDC]

Simon Doonan Taking His Snooki Coverage to Slate - Posted September 1, 2010
Simon Doonan, the Barneys creative director and New York Observer columnist who recently revealed a possible ... [FishbowlDC]

WSJ Correspondent Hitt Joins Public Strategies - Posted September 1, 2010
Wall Street Journal political correspondent Greg Hitt joins the Washington D.C. office of Public ... [FishbowlDC]

CSR: Doing Good vs Making Money - Posted August 30, 2010
Richard Edelman took to his blog to respond to a Wall Street Journal ... [FishbowlDC]

Egg Board Launches Campaign to Address Recall Fears - Posted August 26, 2010
The American Egg Board has launched a campaign intended to calm nervous egg lovers over the recent recall of more than half a billion eggs. Ads placed in newspapers including the ... [FishbowlDC]

New York Times Looks to Cut from Blogs; WSJ Plans NY Edition - Posted December 2, 2009
As part of the newspaper's reduction of 100 newsroom jobs, The New York Times is examining its 70+ blogs and looking for verticals where they can do some "pruning." "If we find instances where a blog or a vertical is consuming considerable effort and expense with little reward, we're prepared to do... [FishbowlDC]

WSJ Surpasses USA Today As Largest U.S. Newspaper - Posted October 14, 2009
Dow Jones, parent company of The Wall Street Journal, sent out a release today announcing WSJ circulation gains, rising to 2,024,269 (Sept. 2009) from 2,011,999 (Sept. 2008). Paid circulation grew 0.78% to 1,437,853. The growth accounts to total circulation revenue of 10.1% for The Journal year-over-year. It also means that The... [FishbowlDC]

WSJ Creates Urgent And Goes Head To Head With The AP - Posted March 19, 2009
In the digital age, the speed of information is essential to the health and wealth of a media outlet. Recognizing this, the Wall Street Journal has decided to remake their old newswire to adapt to this society's new need for faster information. In a memo, ... [MediaJobsDaily]

Spielberg One Of Many Victims Of Madoff Swindle - Posted December 15, 2008
Steven Spielberg was one of many ultra-rich Hollywood and Wall Street types whom Bernard Madoff scammed in a $50 billion Ponzi scheme, ... [FishbowlLA]

Hooks Wants To Get His Hooks Into The Internet - Posted December 1, 2008
Earnie Hooks, the L.A.-based indie entrepreneur who says his Artistry Entertainment is behind such companies as InTouch Technologies and Ask For Inc., claims to be pumping millions into a new Internet entity that will bring cable TV, compl... [FishbowlLA]

Ad Characters Get Sit-coms, Movies, and Back-stories - Posted March 5, 2007
The Wall Street Journal plumbs the shallows of those who would turn a car insurance ad into a laff-riot sit-com. Geico's Cavemen are getting a series on ABC, as was reported last week. Considering Geico spent an estima... [FishbowlLA]

The New Old Journal - Posted January 4, 2007
The big story floating around, in case you missed it, is the new design of the Wall Street Journal. Most news sites you might have seen covering it gave you about that much information, "The Wall Street Journal has redesigned! Ain't that crazy?!" But we tracked down a... [UnBeige]

The New Old Journal - Posted January 4, 2007
The big story floating around, in case you missed it, is the new design of the Wall Street Journal. Most news sites you might have seen covering it gave you about that much information, "The Wall Street Journal has redesigned! Ain't that crazy?!" But we tracked down a... [AgencySpy]