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Posts Tagged ‘so what do you do?’

Livingly Media to Upgrade Lonny

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In the latest installment of Mediabistro’s So What Do You Do¬†series, we interviewed Livingly Media’s VP of content, John Newlin. Newlin is in charge of three sites: Zimbio (pop culture), StyleBistro (fashion), and Lonny (interior design).

Lonny launched in October 2009 as a lifestyle and home decor online magazine. It includes DIY tips (one recent article: How To Make Your Own Throw Pillows), interviews with designers, and plenty of gorgeous photos for inspiration. And soon, Newlin revealed, readers can expect a major upgrade:

Right now, we’re redesigning Lonny. It was one of the first so-called “digital shelter” sites, offering PDFs of print publications. We’ve since moved away from that format of replicating magazine pages. Because of mobile, we’ve decided to change direction and build the next thing in this shelter category. On mobile phones, Lonny is hard to read. The new Lonny will launch this spring.

To learn more about Livingly Media, including how the company acquired more than 10 million photos for its archives, read: So What Do You Do, John Newlin, VP of Content at Livingly Media?

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Adam Glassman Talks Rookie Fashion Stylist Mistakes

If only he had enough hours in a day. That’s the most challenging part of Adam Glassman‘s gig as creative director of O Magazine, a post where he’s constantly navigating the worlds of graphic design and fashion.

In the latest installment of Mediabistro’s So What Do You Do? series, Glassman gives career and fashion advice, and tells what it’s like to style the Queen of Media: “We make it as fun and as painless as possible.” Hmm, maybe they share a few sips of Casa Dragones after a marathon shoot? Here’s an excerpt of the Q&A:

What is the biggest mistake that you see young professionals making? What’s the one tip that interns or fashion assistants should keep in mind?
First of all, I think everyone should do their homework. You need to know who you’re interviewing with — not just the human being, but also the publication. And I can tell you numerous times people have come in and they’ve never picked up an issue of O Magazine. And I have to tell you something: that doesn’t fly. There are so few jobs out there right now for young people, and there are a lot of people looking for a job. The moment you say that to me, the interview is over, basically, in my mind.

For more, read So What Do You Do, Adam Glassman, Creative Director at O Magazine?