Welcome to B2B Copywriting
B2B Copywriting will train you to think like a business exec and transform often dry, unengaging information into compelling communication that attract the attention of high-level decision makers. This course will teach you how to identify your ideal customer and craft copy that commands attention, consideration and action.
Master the nuances of writing on multiple platforms such as a brand website, social media communities and emails. By the end of this course you will have the tools and know-how to write B2B copy that sells.
Skills You Will Learn
Identify your target audience and client and shape your copy to speak directly to them
Establish a voice, tone and style for your specific brand and implement it in your writing
Write copy that solves a problem by highlighting details such as ROI, cost reduction and time savings
Write homepage copy that keeps readers on the page and gets them to go further
5 headline formulas that get clicks
Recognize and use global spelling nuances and 10 key AP Style Guide tips
Use industry jargon properly so it enhances your copy
Write copy for emails, social media, blogs, trades and industry pubs
Session 1
Welcome to B2B Copywriting
- Lesson 1: The Difference and Similarities Between B2C and B2B
- Lesson 2: Examples and Best Practices
- Lesson 3: The ABCs of Global Spelling/Terms
Session 2
Understanding Your Audience
- Lesson 1: Your Target Market and Ideal Clients
- Lesson 2: The Decision-Maker Ladder
- Lesson 3: Solving a Problem Like Maria – ROI, Cost Savings and Efficiency
Session 3
Standing Out From the Crowd
- Lesson 1: Voice, Tone and Style
- Lesson 2: What Voice, Tone and Style are Best for Your Brand?
- Lesson 3: Jargon, Keywords and Technical Terms
Session 4
Channel Surfing
- Lesson 1: Channel 1 – Email (Direct, Newsletters)
- Lesson 2: Channel 2 – Social Media, Blogs
- Lesson 3: Channel 3 – Trade, Industry Pubs
