Content Marketing: Your Intro to Storytelling

Foundations of successful content marketing



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Welcome to Content Marketing: Your Intro to Storytelling

"Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action." --The Content Marketing Institute. 

Put simply, if you're responsible for generating or distributing content, you're a content marketer.  This course dives into the foundation of content marketing to teach you how to build a strategy from planning through execution. You'll learn how to start with research, identify your audience, develop key components of a successful strategy, and then go to launch.

By the end, you'll be on your way to expert-level content marketing that will drive engagement and loyalty or your brand. 


Skills You Will Learn

4 key elements of a good content marketing strategy

4 deliverables for a content marketing strategy

Conduct research that will fuel your strategy

Differences between your brand, social stories and content marketing

4 categories of content that drive connections to your audience

How to use influencers and brand advocates

Create content that matters by touching individual emotions, problem/solution scenarios, and more

How to develop a brand book

How to develop brand personas to ensure you're nailing your audience needs

Session 1

Content Marketing: Your Intro Into Storytelling

  • What You're Getting Into
  • Building the Business Case for Content Marketing
  • Storytelling: The Basics
  • Developing Your Audience
3h 51m
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