Welcome to Copywriter Fundamentals: How Copy Gets Made and the Copywriter's Process
What happens in-between a client needing an ad and an ad actually getting made? How is copy created? In this course, you’ll learn the steps of the advertising creative process and the copywriting process from start to finish.
This course is Part 2 of the Copywriter Fundamentals Series.
- Part 1 | Copywriter Fundamentals: What Is Copy?
- Part 2 | Copywriter Fundamentals: How Copy Gets Made and the Copywriter's Process
Skills You Will Learn
Understand the 12-step ad agency process to create collateral, from client request, internal review to going live
Learn the 13-step copywriter process, from brainstorming, doing a clarity/brevity pass, to getting approval
Techniques you can immediately apply to revise and improve your writing
How to brainstorm solo, with a few people or a full creative team
Use the included Brainstorming Techniques worksheet which features 21 strategies to help generate new ideas, give brainstorming sessions structure and provide a creative boost
What to do after copy goes live and why it’s important to “follow the copy”
Copywriter Fundamentals: How Copy Gets Made and The Copywriter's Process
- Lesson 1: How Copy Gets Made
- Lesson 2: The Copywriter's Process