Website (Re)Design for Marketers

Lead a comprehensive website (re)design



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Welcome to Website (Re)Design for Marketers

Are you a marketing or communications professional tasked with creating, managing, or redesigning a website for the first time? This course will guide you through the components of website management, including the phases of creation/redesign, roles required, the best people to fill them, and how to create a website strategy.

Skills You Will Learn

Execute all phases of the Website Redesign Process, including planning and research, UX and design, development and QA, and more

Select a core group to implement a redesign and gain alignment through activities and workshops

Determine what type of content addresses your website’s goals and your customers’ needs

Assess functionality of your website for an optimal user experience

Select the right CMS and eCommerce platform for you

Session 1

Website Strategy

  • Lesson 1: Key Goals for Websites
  • Lesson 2: Aligning Teams & Communicating to Executives
  • Lesson 3: Measuring Web Success and ROI

Session 2

Content Strategy & Information Architecture

  • Lesson 1: Identifying Content Needs
  • Lesson 2: Information Architecture with Site Maps & Content Plans
  • Lesson 3: SEO, SEM, & Business Requirements

Session 3

User Experience & Creative

  • Lesson 1: The Basics of User Experience (UX)
  • Lesson 2: Digital Design & UX Best Practices
  • Lesson 3: Managing the Creative Phase & Partners

Session 4

Development & Testing

  • Lesson 1: Basic Web Development Principles
  • Lesson 2: CMS & Ecommerce Platforms
  • Lesson 3: Quality Assurance and Usability Testing
3h 9m
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