AG
Professional Experience
Conversational messaging. Speaking the way people think. Humanizing big ideas.
I speak the language of innovation in the words of the people – making connections with tailored marketing, communication and creative strategies that make customers feel both intrigued and involved.
My ten years’ experience spans from digital media editorial and luxury retail marketing copywriting for companies including the New York Times, J.Crew and Bloomingdale’s; to building up an award-winning farm-to-table meal delivery business in the Boston area. I’ve developed targeted brand and voice strategy for Kendall Square tech startups, writing email, web and social copy for Massachusetts Innovation & Technology Exchange (MITX) winners Gemvara and True Fit, as well consulting for location-based apps Mapkin and CO Everywhere.
Gaps are everywhere, waiting for great solutions to fill them. As a wordsmith, I live for fresh ideas to illustrate, and new stories to tell.
Expertise
Copywriter 5 YearsEditor 5 YearsWriter 8 Years
Specialty
Fashion 8 YearsFood 8 YearsLifestyle 8 Years
Industries
Magazine - Large Consumer/National magazines 8 YearsAdvertising, client side 5 YearsOnline/new media 5 Years
Media Client List (# assignments last 2 yrs)
- MSN.com (10+)
- Zagat Survey (10+)
- Style.com (10+)
- T: The New York Times Style Magazine (10+)
- Time Out (10+)
- Tonic.com (10+)
- Purple magazine (10+)
- New York Magazine (10+)
- Citysearch.com (10+)
- Boston Globe (10+)
- Boston Phoenix (10+)
- JC Report (6-10)
- Paper Magazine (3-5)
- Refinery29.com (3-5)
- WWD (3-5)
- Quest (1-2)
- Cool Hunting (1-2)
Corporate Client List (# assignments last 2 yrs)
- Barnes & Noble / BN.com (10+)
- Bloomingdale's (10+)
- Gilt Groupe (10+)
- Ideeli.com (10+)
- IntermixOnline.com (10+)
- J.Crew (10+)
- Cartier (10+)
- New Balance (10+)
- Reebok (10+)
- Williamsburg Gallery Association (10+)