Social Media Marketing: Create Effective Brand Building Campaigns

Take charge of your marketing plan's social strategy

Social Media Marketing

Social media is at the heart of how we communicate, discover, and share. In this course, you’ll learn how to effectively use standard and emerging social media channels to build your profile, product, or campaign.

IN THIS COURSE YOU WILL LEARN HOW TO:

  • Establish the appropriate channels for your business and define relevant content for them
  • Set measurable goals for your social media campaigns, and identify KPIs and supporting metrics
  • Incorporate social media into your overall marketing plan by developing an authentic voice, utilizing hashtags as a unifying force, leveraging content effectively, and more
  • Strategically prep for your social media campaigns and facilitate collaboration within your team
$129
/$104 for AvantGuild Members

  • View syllabus
  • Approximately 2 hours and 50 minutes of lesson content
  • About Our Courses: Mediabistro courses are self-guided and do not include instructor interaction.