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How To Pitch: The Fader

Craft features on the interaction of music with tech, business and culture for this music mag.

By Corinne Grinapol - October 22, 2014
The information in this article is current and accurate.

Circulation: 115,000 for print; 700,000 online
Frequency: Six times a year

Special issues: Every issue is a special issue. The music and lifestyle magazine is currently exploring ideas for new themes, such as the premiere "Producers" issue (October/November). Other themes explored this year include "Spring Style" (February/March), "Photography" (April/May), "Summer Music" (June/July), "Fall Fashion" (August/September) and "Now" (December/January).

Background: Fader's origin story is a clue to the dual-cover issues it produces. The name refers to the DJ tool used to cut songs into each other, gradually softening the levels of one song as it converges with the second and the new sound takes over. And Fader produces its magazine like any expertly composed DJ mix -- setting disparate genres and styles against each other, allowing the blend to tell its own story.

If you're not always sure whether you've heard of the musicians covered on the pages of Fader, the magazine is doing its job. "The mission of Fader hasn't really changed," says recently appointed editor-in-chief Naomi Zeichner. "It has always been about covering all types of music." As long as that music is fresh. Since it was founded in 1999, the pub has proved to have an incredibly sharp eye when it comes to recognizing talented musicians on the verge of a breakthrough. Kanye West, MIA, Frank Ocean and Bon Iver are among the artists Fader spotted and featured on its covers before anyone else did.


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