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How To Pitch: The FADER

Deliver in-depth coverage of upcoming artists and genres to this hip mag

By Janelle Harris - May 21, 2013

The information in this article is current and accurate.

Circulation: 105,000 with a total audience of 525,000
Frequency: Six times a year

Special issues: Every issue is a special issue: "Spring Style" (February/March); "Icon," which takes a look at a particular artist who's making a big impact (April/May); "Summer Music" (June/July); "Fall Style" (August/September); "Photography" (October/November); and the "Now" issue, which bypasses the predictable year-end wrap-ups to project what's going to be hot and important in the next 365 days (December/January).

Background: Launched in 1999 as the brainchild of music enthusiasts and founding publishers Rob Stone and Jon Cohen, cutting-edge publication The FADER prides itself on giving equal real estate to hip-hop, indie rock, folk, grime, dancehall and R&B. What they don't do is regurgitate the same dried-up information or boring interviews with mainstream artists who have been hashed and rehashed and hashed some more in other publications. Operating more like the Anderson Coopers of music journalism because of their determination to be first on the scene, the mag has a strong tradition of pro-reportage, pro-cultural and socially relevant coverage.


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