This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.
|Back to Home > Content > How To Pitch > How To Pitch: The Fader|
Circulation: 115,000 for print; 700,000 online
Frequency: Six times a year
Special issues: Every issue is a special issue. The music and lifestyle magazine is currently exploring ideas for new themes, such as the premiere "Producers" issue (October/November). Other themes explored this year include "Spring Style" (February/March), "Photography" (April/May), "Summer Music" (June/July), "Fall Fashion" (August/September) and "Now" (December/January).
Background: Fader's origin story is a clue to the dual-cover issues it produces. The name refers to the DJ tool used to cut songs into each other, gradually softening the levels of one song as it converges with the second and the new sound takes over. And Fader produces its magazine like any expertly composed DJ mix -- setting disparate genres and styles against each other, allowing the blend to tell its own story.