Great Dress, Great Brand: Online Marketing at Diane von Furstenberg
Learn the secrets of online marketing from a pro in the fashion business
1. Highlights from Great Dress, Great Brand: Online Marketing at Diane von Furstenberg (2:06)
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"Feel Like a Woman, Wear A Dress", was the simple directive from Diane Von Furstenberg in a 1972 advertisement for her wrap dress. The dress, and the brand, became a fashion icon, and she became one of the most marketable designers. Meredith Fisher, Digital Media Director for DVF, oversees the execution of the brand across online platforms like facebook, twitter, and on DVF.com, and is charged with creating ways to translate the message to a new generation. Find out how she's doing it, and how you can apply lessons learned to your own business or projects.
Meredith Fisher is Digital Media Director for Diane von Furstenberg, where she oversees the company's online marketing and social media strategy. Since joining DVF in 2008 as Editorial Brand Director, she has worked to create a consistent voice for the brand across all platforms. She has implemented a variety of online initiatives that have included video, mobile, and social technologies. In the past year, DVF has been recognized as a leader in the online space and was nominated for 4 Social Media Awards. Prior to working at DVF, Meredith was a Senior Editor at Fashionweekdaily.com and was Editorial Director for julib.com. Her freelance work as appeared in New York Magazine, Town & Country, and the New York Post.
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