How to Turn Your Blog Into a Profit-Making Business: 6-Session Self-Paced Course

Mediabistro Self-Paced Courses: Learning for the independent-minded. No teachers, no fellow students. Just a rich multimedia curriculum designed to teach you what you need to know. WHERE/WHEN Online, anytime PRICE $179 (or $159 for AvantGuild members - details) Add to Calendar iCal | Outlook Notify me when this is offered again.

Details

VIDEO: Watch a preview of our How to Turn Your Blog Into a Profit-Making Business Self-Paced Course.

 

Want to make money from your blog? Turning your personal blog into a revenue-generator is possible, but you must understand key analytics and adapt your content strategy accordingly. Learn how to cultivate your audience, increase engagement, and draw on Google AdWords to optimize your blog, drive traffic to your site, and attract advertising and brand partnerships. You’ll work independently, at your own pace, with video lessons, written assignments, and lists of other resources.

In this class, you will learn how to:

• Integrate social media platforms into your blogging strategy to drive engagement
• Incorporate e-commerce and promotional newsletters to promote your brand
• Create a strategy for generating advertising opportunities 
• Cultivate your audience
• Develop sustainable brand partnerships

Check out the complete syllabus.

The self-paced course includes:

• Video introductions to each session with Mediabistro editorial contributors and experts
• 5 written lessons
• 4 video lessons
• Resources for further research and learning
• Supplemental videos on topics such as designing and creating e-newsletters, blog design, and transitioning into new media.

By the end of class, you will have:
A thorough understanding of how blog advertising works and familiarity with the tools and resources available for blog optimization and profit generating opportunities. 

How the self-paced classroom works:

• You have access to the course platform for three months. Please note, if you sign up after 6 pm ET Monday-Friday, your email invitation will be sent the following business day.
• Mediabistro's education team is available to answer your questions.
• There are no other students and no instructor. Students are invited to post comments on our community forum of media professionals to interact with others in the field.

Course Syllabus

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