Get access to our library of educational videos and learn new skills to stay ahead of the media pack.

Questions or comments about Mediabistro
How-To Videos

Get answers:
Read the FAQs.

Contact us:
Tech questions

Comments
or call 212-547-7886

System requirements

Flash 7 or higher
Download the latest version

Our videos are optimized for high speed internet connections and may not be viewed properly by users with dial-up connections.

Putting It Together: Achieving a Unified Design

Alex White explores a major aspect of what distinguishes great all-around design from something merely "attractive".

1. Highlights

Table of Contents

  1. Highlights FREE!
    Watch a free preview of Putting It Together: Achieving a Unified Design
  2. Contrast + Similarity FREE!
  3. Methods of Forcing Relationships FREE!
  4. Shared Transparency FREE!
  5. Shared Texture with Rules FREE!

Video Details

In this tutorial, design professor and author Alex White explores a major aspect of what distinguishes great all-around design from something merely "attractive". Unity, he claims, is what happens when the three major elements of design -- image, text, and space -- are forced into strong, compelling relationships. Using examples from his actual university classes, Alex presents various methods designers can adopt to create relationships among the elements in their own work.

More Videos in These Categories:

Related Videos

Author

Alex W. White
Alex W. White is an award-winning lecturer, author, and designer. He has spoken to thousands of art directors, designers, and editors across the U.S., Europe, and South America. His six books and thirty articles explain the purpose of design, the needs of readers, and how to find the sweet spot where they overlap. He is the chairman of the Type Directors Club and teaches at Parsons the New School for Design.