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Copywriting A-Z
Course Details
Words, words, words -- on display everywhere. Every day, you're reading words written by copywriters. From ads to Web to brochures, to annual reports and internal communications, copywriting skills can land you a solid freelance gig or full-time job writing for just about any organization. Knowledge about copywriting falls into two camps: those who know nothing about it and those who know it well, but are intimidated by it. Luckily, copywriting is an approachable writing form that's relatively easy to learn, once you've got the basic skills down and resources to guide you on your job search. If you love writing, you can learn copywriting, which will ultimately bring in good money. Like the idea of working for a downtown ad agency? Interested in the non-profit world? Any organization that promotes, sells, advertises, and communicates hires writers. Learn how to refine your writing skills to produce words that sell. In this 3-hour seminar, you can expect to learn: Instructor BioLori Shridhare's Courses No courses available at this time.  Testimonials If you want to learn more about copywriting and explore it as a career option, mediabistro and Lori are the place to start! -- Marguerite Gallinaro"Lori answers your questions about the how-to, the pay, and getting started. Most important, she helps you jump-start and organize your creative process. You leave her class feeling informed and hopeful." -- Mike Trotman "Lori has the ability to focus in on the essential aspects of the field for beginners, and to give a sense of how it operates." -- David Olle "I walked away feeling confident that if I could synthesize these concepts with my own creative ideas and follow the practical advice given for starting a portfolio, I could make a living at this!" -- Jed Sanchez "Lori gave me the information and confidence I needed to continue working toward making copywriting part of my career. I highly recommend Lori as a professional, informative instructor!" -- Jessica Kelley "My copywriting class with Lori was a fantastic experience. I learned a ton, and really enjoyed myself in the process. I would recommend this to others, without a doubt!" -- Joshua Ferguson "Signing up for Lori's class was one of the best decisions of my life. I have never learned so much in such short space of time!" -- Adriana Cordero "I could not be more excited about the opportunities that have opened up for me since I started taking this class!" -- Kelly Oliva "I had the chance to work on more creative projects recently and would not have had the confidence to get through them as easily without the lessons I learned." -- Michelle Mellon "Lori was an amazing teacher from beginning to end. She was always open to addressing student concerns and questions, and her assignments were extremely effective in developing that creative spark you need to be a good copywriter." -- Teresa Basich "Lori strikes a good balance of how to approach copywriting as a business and how to improve your writing so it speaks for itself." -- Kimberly Durand "This is a creative and fun course that I would recommend to writers, sales, and marketing professionals. This course gave me so much insight into print ads that I can now assist my smaller advertisers with copy and layout suggestions." -- Judy Lewis |
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