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Beauty Writing and Editing: Intro
Taught by a beauty editor for Glamour, Lucky, and Teen People
Course Details
Beauty editors are the do-everything glamazons of the magazine industry. One morning you may interview a big name actress about her obsession with liquid eyeliner, and then after lunch with a PR person, you spend your afternoon resolving the proper credit and caption of a new lipgloss. The perks are great (you'll never actually buy shampoo again). The hours are long. But beauty departments are all hands on, all the time. You learn everything -- from running photo shoots to writing and editing copy to going on market appointments, product launches and press trips. In this course, you'll learn the difference between being a self-proclaimed "beauty-product junkie" and a discriminating beauty editor, how to find great interview sources, and how to make your beauty writing come alive and not sound like instructions on a shampoo bottle. In this class, you will learn about: By the end of the course, students can expect to have: Admission requirements:
Instructor BioLori Bergamotto's Courses No courses available at this time.  Lori was beauty director at Teen People, where she wrote and edited all of the beauty pages and did TV for major outlets. Prior to this, she served as both beauty assistant and assistant beauty editor at Glamour and associate beauty editor and senior beauty editor at Lucky. She has been a featured style expert on TV with appearances on FOX, MTV, VH1, E!, CNN, CBS's Early Show, NBC's Weekend Today, and iVillage Live, as well as local NY network affiliates, including WNBC, WCBS, WABC, WPIX and NY1. Testimonial Lori was fantastic! I loved her enthusiasm and insight and the feedback she provided was extremely helpful. I would most definitely recommend her class to any freelancers looking to add beauty writing to their portfolio. -- Valerie Berrios"Lori really opened my eyes not only to highly effective beauty writing, but also to the industry itself. She also provided valuable tools and tips for breaking into this tough industry." -- Lee Buttery "Lori was very enthusiatic and encouraging. Her expert knowledge of the field was extremely helpful and we got lots of insider hints. I highly recommend her class." -- Donna DeRosa "I learned a lot of insider information that I would have had no way of knowing otherwise. I also made some great contacts who can help me with my career in the future." -- Denise Oliver "I'll always be on the lookout for courses Lori is teaching. She is not only an approachable and friendly instructor, but truly cared about each person. She had great, constructive feedback. I truly enjoyed the working with Lori." -- Quinn Donnelly "Lori is the perfect instructor. She offers valuable advice that someone without her experience could not. I recommend her highly and would love to take another course with her!" -- Sharon Keegan "Lori taught me fabulous writing and editing tips that I will absolutely use going forward. I feel that my beauty writing really improved throughout the course of the class." -- Adrian Granzella Larssen "A class with Lori is worth every penny for the insights, insider information, and feedback you'll get. I definitely think I'm a better writer because of Lori." -- Avantika Wagle |
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