Pitch Letter Essentials

How to write irresistible proposals

Course is closed.
Pitch Letter Essentials

WHEN
Tuesday, June 26, 6:30-9:30 pm

WHERE
The New York Avenue Presbyterian Church
1313 New York Avenue, N.W., Park Level
Washington, D.C. 20005
212-929-2588

UniversityChic members: call 888-589-1963 to enroll with your discount. You must bring a college ID to the seminar.

PRICE
$65 ($50 for )
more info

Course Details

For a freelance writer, pitches are everything. They're your personal introduction, writing sample, and article outline all in one. They're how you break into a magazine and how you keep the assignments coming in once you do. Write a compelling query and you're on your way to an assignment, or at least an ongoing relationship with the editor; write a lousy one and you'll disappear into the slush pile.

Whether you're pitching a celebrity profile or a travel feature, there are some key techniques and strategies you need to know to come up with a killer query. This seminar will walk you through the most important ones, from researching your target publication to structuring the pitch to selling yourself as the perfect writer for the job.

In this seminar you will learn:

  • How to surprise editors with fresh ideas
  • How to develop an idea into a saleable story
  • How to target the right editor at the right publication
  • What editors look for in a query and what turns them off
  • The basic questions all queries must answer
  • How to turn a query into an ongoing editor-writer relationship
  • How to package yourself as the ideal writer for your idea
  • How to deal with -- and benefit from -- rejections

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Instructor Bio

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Carl Hoffman
Carl Hoffman is a contributing editor at Wired and a contributing writer at National Geographic Traveler. More than two decades of successful pitching has taken him to 45 countries, including Sudan, Nepal, Greenland, Peru, Brazil, and New Zealand for Outside, Men's Journal, National Geographic Adventure, and Smithsonian. His travel pieces have won three Lowell Thomas Awards from the Society of American Travel Writers. He is the author of Hunting Warbirds: The Obsessive Quest for the Lost Aircraft of World War II (Ballantine Books), which Forbes FYI called "a ripping story, and a fascinating introduction to an unlikely obsession."

Carl is currently working on The Lunatic Express, a travel book to be published by Broadway Books in 2009. He is the recent recipient of a North American Travel Journalists Award for best domestic magazine story for National Geographic Traveler.

Testimonials


Carl breaks down and reveals the human nature and established practices of hooking busy, harassed magazine editors with new, feature-specific, story ideas. Carl also provides a great guide, full of sensible, encouraging, and good humored advice that steps you through pitching and following up with editors, and also offers multiple real examples of winning and losing pitches. -- Allison Yeargin, National Education Association information specialist

Carl was a great instructor! Very engaging and he clearly knew the subject very well. Carl gave lots of practical examples to show how he approaches query writing that de-mystified the process. I really enjoyed the class and will definately recommend it to others." -- Monica Hamrick

"I would highly recommend Carl as a teacher for pitching story ideas to publishers. He is clear and a good role model for his message." -- Albert Karr

"Carl was excellent. He was friendly, approachable and very knowledgeable about his subject matter. He was very honest about the realities of the business while still being encouraging that anyone can do it. I would definitely recommend this course to others." -- Navreet Kallar

"Carl's seminar gave me some new great new tips for writing pitches and getting stories published. I'd definitely recommend the class to any freelancer who wants the inside scoop writing amazing pitches from a pro." -- Zoe Saint-Paul

"Carl was incredibly thorough and insightful. Every minute of the class was loaded with such great advice and wisdom that I walked out of there feeling well enough equipped to really start making something happen." -- Alex Woodhouse

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