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Beauty Writing 101
How to do it, how to get a job doing it
Course DetailsBeauty pages always rank among the most-read in any magazine. Beauty assignments customarily carry the biggest payday for freelancers. Beauty editing provides a path to power and glory at fashion and general-interest titles. And beauty coverage continues to expand exponentially at men's titles, teen franchises, celebrity scandal sheets, and the latest spate of shopping magazines. So how can you cash in? In this seminar, you'll play with new products, pitch ideas, find proven paths to a place on the magazine masthead, hear how to get hired without beauty clips, and learn how to land lucrative assignments without losing journalistic credibility. Covering beauty takes more than putting a pretty face on a few press releases and product placements. In this seminar you will learn:
Instructor BioLori Bergamotto's Courses No courses available at this time.  Lori was beauty director at Teen People, where she wrote and edited all of the beauty pages and did TV for major outlets. Prior to this, she served as both beauty assistant and assistant beauty editor at Glamour and associate beauty editor and senior beauty editor at Lucky. She has been a featured style expert on TV with appearances on FOX, MTV, VH1, E!, CNN, CBS's Early Show, NBC's Weekend Today, and iVillage Live, as well as local NY network affiliates, including WNBC, WCBS, WABC, WPIX and NY1. Testimonial Lori was fantastic! I loved her enthusiasm and insight and the feedback she provided was extremely helpful. I would most definitely recommend her class to any freelancers looking to add beauty writing to their portfolio. -- Valerie Berrios"Lori really opened my eyes not only to highly effective beauty writing, but also to the industry itself. She also provided valuable tools and tips for breaking into this tough industry." -- Lee Buttery "Lori was very enthusiatic and encouraging. Her expert knowledge of the field was extremely helpful and we got lots of insider hints. I highly recommend her class." -- Donna DeRosa "I learned a lot of insider information that I would have had no way of knowing otherwise. I also made some great contacts who can help me with my career in the future." -- Denise Oliver "I'll always be on the lookout for courses Lori is teaching. She is not only an approachable and friendly instructor, but truly cared about each person. She had great, constructive feedback. I truly enjoyed the working with Lori." -- Quinn Donnelly "Lori is the perfect instructor. She offers valuable advice that someone without her experience could not. I recommend her highly and would love to take another course with her!" -- Sharon Keegan "Lori taught me fabulous writing and editing tips that I will absolutely use going forward. I feel that my beauty writing really improved throughout the course of the class." -- Adrian Granzella Larssen "A class with Lori is worth every penny for the insights, insider information, and feedback you'll get. I definitely think I'm a better writer because of Lori." -- Avantika Wagle |
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