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Copywriting Essentials

Write marketing and branding copy that sells in a lucrative market

Course is closed.
Copywriting Essentials

WHEN Wednesday, July 9, 7-10 pm

WHERE Theatre Building Chicago, 1225 W. Belmont, Chicago, IL 60657

PRICE
$65 ($50 for )
more info

Course Details

Everywhere you look, you see copy. Some is purely informational, but most of it subtly (or not-so-subtly) works to affect how you think, feel, and ultimately act. Copywriters craft all of the words you encounter in a day, and although there usually isn't a byline involved, there is good money. The work not only pays, it can also be fun, creative and full of variety.

Any organization that promotes, sells, advertises, and communicates is looking for people who can write clear, persuasive, attention-grabbing copy. After all, it can't be automated with computers (yet). Learn how to refine your writing skills to produce copy that competes in this lucrative market.

In this seminar, you will learn:

  • The difference between writing and copywriting
  • Copywriting basics: writing headlines, taglines, Web and brochure writing, and print ads
  • What branding is and how to create a written brand or voice
  • How a single message translates from a printed brochure to web and advertising, and even to signage, semi trucks, t-shirts, and product tags and packaging
  • The ins and outs of collaborating with designers
  • The importance of brainstorming and developing multiple concepts
  • How to develop specialty areas then build on them to get more work
  • How to prepare and present a copywriting portfolio
  • Where to look for writing work and what to charge once you're ready for the job

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Instructor Bio

Kristin Tennant's Courses

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Kristin Tennant
Kristin Tennant has been working as a copywriter for ten years. She spent five years in design firms before becoming a freelancer. Her focus -- creating overall brands for her clients -- has given Kristin opportunities to serve as a brand consultant as well as a copywriter. She has developed the written voice for izzy design through product brochures, showroom signage, web copy, and magazine advertisements. She worked closely with designers to create the initial brand for the online film community spout.com, writing website copy as well as ad copy, film festival signage, creative business card and letterhead concepts, and blog posts. Kristin has written for a variety of publications for Washington University and the University of Illinois, from recruitment viewbooks to department brochures and alumni magazine articles.

Testimonials


Kristin not only knows her stuff, but can explain in a way that makes sense even to novices. She manages to zero in on what's important in order to be a good copywriter, giving clear, concise examples of what works and what doesn't. -- Lisa Shames

"Kristin gave great examples that helped give me a better understanding of what it means to copywrite and also inspired me to get back into writing by creating a new avenue to explore." -- Heather De Guia

"Kristin knew the ins-and-outs of copywriting. She was helpful not only with the basics, but was also open to questions. I'd certainly take another class with her." -- Alicia Eler

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