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Copywriting: Mastering Ad Writing

For writers and designers: break into advertising!

Course is closed.
Copywriting: Mastering Ad Writing

WHEN 8 weeks, July 23 - September 10
Online chats Wednesdays, 7:30-8:30 pm ET

WHERE Online. Click here for information.

LEVEL Intro

PRICE
$499 ($475 for )
more info

Course Details

Learn how to think, see, and create from the unique perspective of a copywriter as you take part in creative exercises and practical, hands-on learning. Once you learn the basic formulas and structures of writing a print ad, your copywriting will translate easily into various media. Add some creative inspiration and a love for trends and brands and you're on your way to writing breakthrough ads. In this introduction to copywriting, you'll learn the art of coming up with concepts and headlines for both short, headline-focused ads as well as long copy (brochures, web etc.).

In this class, your talents will be nurtured as you learn the essentials. This course is open to anyone with an interest in advertising, including students, professionals, writers, and designers. No previous advertising experience is required. If you're already working as a writer or copywriter, you'll refresh your experience, learn from a new perspective, and practice creative assignments.

In this class you will learn:

  • How to write benefit-driven, creative headlines and body copy for a range of industries
  • How to practice writing for various advertising media: print, collateral (brochures, annual reports), web, outdoor, and direct mail
  • The varying skills needed to write brief, punchy ads and long copy (annual reports, brochures, web)
  • How to write, as well as work from, a creative brief
  • How copywriting works with graphics and photos to make a complete ad
  • Ways to jumpstart your ad portfolio and start looking for jobs

This class will mimic how projects are assigned in an ad agency. Each week you will be required to write ads (usually three executions) according to the assignment as per the lessons and creative brief, which you will post for feedback. Class time will consist of work review, instruction, and brainstorming exercises. Assignments also include reading magazines and journals. You can expect 3-5 hours of homework time each week.

Admission Requirements
You must submit a letter of interest (including a brief work history)

The online classroom has several interactive components:

  • Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
  • Students post completed assignments for feedback and discussion by the instructor and class.
  • Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
  • Technical support is available from mediabistro staff.

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Instructor Bio

Lori Andreozzi's Courses

Copywriting: Mastering Ad Writing – (Class starts October 8)

Lori Andreozzi
Lori Andreozzi is a senior copywriter and creative director. She's worked for a New York-based ad agency and has also freelanced for corporations and non-profits, writing for a range of industries including insurance, entertainment, travel, and telecommunications. She's developed concepts and written copy for web, collateral, annual reports, print ads, and direct mail for various clients including MetLife, Brown University, AT&T Wireless, and Time Life. As a journalist, Lori has published over 100 articles in trade and business magazines, as well as travel and feature articles for VegNews magazine. She's been teaching her popular copywriting courses and seminars for Mediabistro since 2006.



Testimonials


If you're looking to learn more about copywriting or want to explore it as a career option, mediabistro and Lori would be the place to start! -- Marguerite Gallinaro

"Lori answers your questions about the how-to, about the pay, and about getting started. But most importantly, she helps you jump-start and organize your creative process. You leave her class feeling informed and hopeful." -- Mike Trotman, freelancer

"Lori has the ability to focus in on the essential aspects of the field for beginners, and to give a sense of how it operates." -- David Olle, freelancer

"I walked away feeling confident that if I could synthesize these concepts with my own creative ideas and follow the practical advice given for starting a portfolio, I could make a living at this!" -- Jed Sanchez, freelancer

"I appreciated Lori's willingness to discuss her experience, both as a full-time copywriter and as a freelancer. The course was just what I was looking for!" -- Leslie Cauldwell

"Lori gave me the information and confidence I needed to continue working toward making copywriting part of my career. My boss has also noticed a difference in my work; at my annual review, she noted that my content has gotten stronger. I highly recommend Lori as a professional, informative instructor!" -- Jessica Kelley

"Signing up for Lori Andreozzi's class was one of the best decisions of my life. The class was thorough and challenging. I have never learned so much in such short space of time! I highly recommend this class!" -- Adriana Cordero

"I could not be more excited about the opportunities that have opened up for me since I started taking this class! The course work simulated a real ad agency, and the feedback I received was beyond what I expected." -- Kelly Oliva

"I highly recommend her course! I have had the chance to work on more "creative" projects recently and would not have had the confidence to get through them as easily without the lessons I learned in this class! -- Michelle Mellon

AvantGuild* Discounts on mediabistro.com courses are just one of the wonderful benefits of being in AvantGuild, our premium membership program. For just $59 a year, you'll receive instant access to our How to Pitch articles and other premium articles, transcripts from selected seminars and panels, and discounts on virtually everything we do (including eClasses and the Freelance Marketplace)! Click here to join now.