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Writing and Editing for the Web

Learn how to write knockout copy that keeps 'em coming back

Course is closed.
Writing and Editing for the Web

WHEN 4 weeks, October 27 - November 17
Chats: Mondays, 9-10 pm EST

WHERE Online. Click here for information.

LEVEL Intro

PRICE
$350 ($325 for )
more info

Course Details

It took a decade and a financial flop, but finally the Web is starting to sound like the fiber optic wonderland we first heard about in the Clinton administration. Bloggers are scoring book deals, best screenplay nominations, and fulltime gigs. Magazines and newspapers that used to merely replicate their print product on the Web are now rushing to develop original content and hiring exclusive online staffs. You don't just read online anymore, either -- now you watch, listen, and comment. And the best news of all? Online advertising budgets are bigger than ever and growing every year.

Websites need content. What used to be the domain of techies and specialists is now the lucrative marketplace of competent writers and editors. Web writers and editors must not only know what makes a good story, but how to package it, how to position it, and how to make the most of available technology.

In this class, you will learn:

  • Why writing for the Web is different from print, and how to make the most of the medium and avoid common mistakes
  • The pros and cons of blogging, and whether you should bother
  • How to go beyond Google and find reliable, accurate information online
  • How to use bulletin boards and online communities to find "real people" for your stories
  • All about the pitch -- selling yourself and your work on the Web
  • How to come up with interactive elements for your web ideas
  • What's next -- including web video, social networking and traffic strategies

Admission requirements:
Please submit a letter of interest (including a brief work history).

The online classroom has several interactive components:

  • Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
  • Students post completed assignments for feedback and discussion by the instructor and class.
  • Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
  • Technical support is available from mediabistro staff.

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Instructor Bio

Sona Charaipotra's Courses

No courses available at this time.

Sona Charaipotra
Sona Charaipotra is a producer at SoapNet.com. She was previously senior editor at TeenPeople.com and a reporter for People magazine, where she interviewed everyone from Hilary Duff to Bill Cosby. As an entertainment editor and writer, her work has appeared in print and online publications including People, ABCNews.com, MTV.com, AOL, Modern Bride, and others. When not working on screenplays or that pesky novel, she also runs a travel and entertainment blog, www.IshqInABackpack.com, with her photographer husband.

Testimonials


Sona was great. She really cared about us and what we were learning. -- Angela Fentiman

"Sona effectively explained the interactive elements and value adds needed to truly adapt to writing for the Web." -- Andrea Preziotti

"Sona opened up the Web to me in a totally unexpected, exciting way." -- Kelly Berman

"Being a print journalist and editor, I had a hard time visualizing how to generate content for the Web. I learned from Sona how to think like a user, not just a reader." -- Marcy Gibbel

"Sona had lots of solid ideas and background material for both rethinking traditional content and developing your own niche on the web." -- Sarah Scott

AvantGuild* Discounts on mediabistro.com offerings are just one of the wonderful benefits of being in AvantGuild, our premium membership program. For just $55 a year, you'll receive instant access to our How to Pitch articles and other premium articles, transcripts from selected seminars and panels, and discounts on virtually everything we do (including eClasses and the Freelance Marketplace)! Click here to join now.