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Intro to Public Relations

The fast track for aspiring flacks

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Intro to Public Relations

WHEN 4 weeks, Wednesdays, October 15 - November 5, 6:45-9:45 pm

WHERE New York (Downtown)

LEVEL Intro

PRICE
$350 ($325 for )
more info

Course Details

Public relations is a powerful tool. It can create tremendous interest in a product or launch a leading brand. Whether you are publicizing your own jewelry collection on weekends or spearheading a multi-million dollar public relations campaign, this class will give you a full range of skills and make all your efforts more targeted and effective.

In this class, you will learn:

  • How to create a comprehensive PR plan that works
  • How to set your product apart and make it truly compelling for the press
  • What the media is looking for and how to get coverage in magazines, newspapers, TV, and online
  • How to conduct a great press interview that gets your message across
  • Ways to align yourself with a celebrity to take awareness to the next level
  • How to plan a party that generates real buzz

By the end of this class, you will have:
A realistic PR plan with clear objectives, strategies, timelines, and results.

Admission Requirements:
Please submit a letter of interest (including a brief work history).

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Instructor Bio

Jill Golden's Courses

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Jill Golden
Jill Golden began her career as a fashion journalist before working her way up the ranks of Madeline de Vries, a leading PR agency. She spearheaded a multi-faceted consumer outreach program for Laura Ashley and launched public relations for Coach. The success of this campaign led to a series of promotions culminating in a position as director of corporate, crisis, and consumer communications for a $2.3 billion Sara Lee Corporation operating group. Jill developed the underlying strategy for Wonderbra public relations in the U.S. At Liz Claiborne Inc., she led the creation and implementation all publicity programs for this multi-brand portfolio and then served as Vice President of Corporate Communications at Ann Taylor, Inc. Jill spent the last four years as Vice President of Public Relations at Movado Group, Inc. where she built the PR team from the ground up and established the company as a PR category leader with industry-leading visibility.

Testimonials


Jill did a great job of making sure the class not only covered the basics, but she also tailored it to help each of us with specific projects we were working on in our personal and professional lives. She was an excellent teacher and what I learned in class has had an extremely positive impact on my work. -- Ellie Hurley

"Jill helped me sharpen my PR skills and strategies. She has a genuine concern for her students and has been instrumental in helping me obtain new contacts and new clients. Jill is a wonderful teacher, and is someone you will keep in contact with, even after the class is over!" -- Arien Rozelle, FeelingAnxious PR

"I enjoyed learning from Jill and sharing ideas with my classmates. I would recommend this class to anyone trying to break into the business." -- Clarissa Vazquez

"Jill was very informative and made everyone feel comfortable. Everyone felt at ease in the class. I learned a great deal and it put the PR world in perspective." -- Deborah Sullivan

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