Digital Marketing in a Downturn: How to Get Results Now and Build a Base for the Future

WHEN Tuesday, February 17 Doors open at 6:15pm Panel begins at 7 pm sharp Join us at the cash bar reception immediately following, at 8:30pm. Connect with other guests and meet the panelists! WHERE Tribeca Cinemas Gallery, 54 Varick Street, New York, NY 10013 PRICE $75 ($65 for ) more info

Course Details

It's a business maxim that when the market is down, your marketing outlays should increase. You'll make it through the rough patch, and when things get better, you'll be in a great position to flourish.

What's your marketing strategy? Right now, the money is on new media. How are you going to reach today's customers and build a base for the future? The digital landscape is shifting daily, spreading through social and mobile networks. Which ones should you target?

Gain ideas and insight from digital experts including Shiv Singh, social media guru at top marketing and experiential agency Razorfish; Lee Chapman from JayZ's award-winning agency, Translation Advertising & Branding; and Paul Borgese, head of digital initiatives for the Associated Press.

Topics will include:

• Critical components of an effective digital marketing plan
  
• New digital advertising tools and methods
  
• How to build mobile into your strategy
  
• Developing a multi-cultural, cross-platform campaign
  
  Speakers include:
  *Please note that Evan Krauss will be replaced by Sean Cowan, VP North American Advertising Sales, Jump Tap

Shiv Singh VP Social Media Razorfish	Larry Weintraub CEO and co-founder Fanscape (moderator)	Evan Krauss SVP Ad Sales & Business Development JumpTap	Lee "Chappy" Chapman Director of Strategy, Branding and Consumer Markets Translation LLC	Paul Borgese Emerging Markets, Associated Press Digital

Sponsored by:

Jump Tap is a mobile advertising company that offers superior performance and premium advertising solutions that run across the highest quality premium mobile ad network. JumpTap leverages its innovative technology, mobile search heritage and carrier relationships to deliver the most advanced targeting intelligence for advertisers seeking the highest return from their campaigns while helping media companies, mobile publishers and application developers obtain the highest eCPMs.

Jumptap helps you reach an always turned on audience at their moment of interest!

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