Panel: The New Age of Advertising (New York)

WHEN Wednesday, September 23, 2009 Doors open at 6:15 pm Presentations begin at 7 pm sharp Meet the panelists at our cash bar reception immediately following at 8:30 pm WHERE Tribeca Cinemas, 54 Varick Street, NY (at Laight Street). Map Subway: 1, A, C, E trains to Canal Street PRICE $75 ($65 for ) more info Course Details As the impact of conventional advertising has declined, a new age of advertising has dawned. Consumers have become more engaged as ad placement has transitioned from print to online and to product placement and content-driven programming. Where is it all headed and how can you make money at it? Discussion topics include: Does one-way advertising still work? What is the best way to start a conversation with the customer? How can a campaign result in effective word-of-mouth marketing? What multimedia tools can you employ to deliver a powerful, unique campaign? Speakers include: R. Celestine Arnold (moderator) Digital Strategist, Global Hue Noah Brier Head of Planning and Strategy, The Barbarian Group Dave Gwozdz CEO, Mojiva John McBride Agency Partner and Group Strategy Director, Translation LLC Nick Schlyer Director of Production, MagicBullet Media Josh Wexler VP, US Publisher Development, the Rubicon Project Program and speakers subject to change Presented by mediabistro.com in association with: Advertising Week Advertising Week is North America's premier gathering of cutting edge communications leaders. The Week is a hybrid of thought leadership and special event programming, uniting all aspects of the industry. AgencySpy The ad industry's source for news, from the people who make it happen. Related Courses Tell me when courses like this are scheduled. • Creative Marketing: One-Day Intensive – New York • Mediabistro's UGCX – New York • Advertising: The New Creative Agency (Video) – ONLINE View all courses in Digital Media & Tech | Advertising & Marketing | New York, NY

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