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Develop Your Own Online Media Platform

How to use tools like Twitter, Facebook, LinkedIn, and your own site to market yourself

Course is closed.
Develop Your Own Online Media Platform

WHEN Tuesday, November 17, 7-10 pm

WHERE Theatre Building Chicago, 1225 W. Belmont, Chicago, IL 60657

PRICE
$65 ($50 for )
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Course Details

In today's environment, the paper portfolio no longer cuts it. Photocopied clips and snail-mailed resumes have been replaced with LinkedIn profiles, Facebook pages, Twitter feeds, and personal websites. Employers and clients are turning to the internet to find new candidates, and an online presence has become an essential part of marketing yourself and your work. Whether you're a freelance writer, producer, photographer, artist, or PR professional, online platforms are your new business card.

Sites like Facebook are multimedia platforms for networking and self-promotion, allowing you to reach potential clients at lightning speed, round the clock. A personal website can showcase your work in ways never before possible. This seminar will show you how create a powerful online presence that takes full advantage of the web.

In this seminar, you will learn:

  • Why managing your online presence is essential
  • How potential clients are using the internet to find candidates and services
  • How to organize an online portfolio or personal website
  • How to use Facebook and other social networking sites as cost-effective marketing tools
  • Why blogging is so important and how a blog can build traffic and credibility
  • When to DIY and when to hire developers
  • The basics of search engine optimization (SEO)

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Instructor Bio

Hayley Bierkle's Courses

No courses available at this time.

Hayley Bierkle
Hayley Bierkle is an executive producer at AnswersMedia, a multi-media production and creative services firm that specializes in new media and online initiatives for clients, production of its own website, Answerstv.com, and is the exclusive provider of lifestyle content for the Associated Press and affiliates.

Hayley has headed up online media campaigns for various clients including the Chicago Public Schools and Cirque du Soleil. She has worked as a producer for Fox News Chicago, as field producer for CNN, and as a freelance writer for Time Out Chicago. She holds a master's degree in journalism from Columbia College Chicago.

Testimonials


Hayley is marvelous! She is thoughtful, engaging, and experienced. You won't be disappointed. --Steven August Papa

"Hayley was energetic, professional, and very knowledgeable about social networking online. I felt engaged and excited by her content. I would definitely take another course with Hayley." -- Carolyn Elder

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