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Develop Your Author Platform
How to generate buzz, build publicity, and get your book noticed
Course Details
You've written a book and gotten it published. Or you're working on a great proposal but need some help establishing your platform. How can you make your hard work stand out in an incredibly crowded publishing marketplace? The answer lies in your ability -- and your determination -- to personally publicize both your book and yourself to the media and new audiences. With engaging lectures, solid tips, and personalized interaction, this course will show you how to turn your book into unique and attractive content for magazines and television, pitch that content to editors and television bookers, and use blogs and social networking engines to your marketing advantage. The tools and techniques for increased exposure are simple but mostly overlooked by writers who don't realize that the best person to attract attention to a book is the author. In this course, you will learn: By the end of class, you will have:
Course Syllabus
Related Courses• Nonfiction Book Writing – ONLINE (Class starts November 16)
• How to Throw a Digital Book Party (Video) – ONLINE
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Instructor Bio Joel coached competitive public speaking/forensic teams at Queens College, St. Joseph's University, Seton Hall University, and the University of Pennsylvania. He won the 1990 National Championship and was ranked among the ten top public speakers in the country. Joel was inducted into the National Forensic Association Hall of Fame in 2002. He is also an award-winning essayist whose work has appeared in The New York Times Magazine, The New York Daily News, Newsweek, New Jersey Monthly, The New York Post, Babble.com, Chicken Soup for the Soul, The Huffington Post, and regional parenting magazines around the country. He is the author of the memoir The 40-Year-Old Version. Joel Schwartzberg's Courses Testimonials Joel's observations and feedback were constructive and positive. I would definitely take another class with him and recommend him to others. -- Hugo Corvalan"The course offered a number of excellent drills to help attendees learn to stand, speak, and gesture before an audience with confidence. I would recommend Joel and this public speaking class to anyone interested in fine-tuning their public speaking style." -- Anne Hollyday "Joel conducts a fun, hands-on class where everyone walks away a more confident speaker than before." -- Nicole Niebisch "I would highly recommend this class. It provided practical instruction of public speaking." -- Courtney Colwell "Joel was funny, patient, and encouraging. He provides a number of tricks to get over speaking anxiety, to sound confident and project strength, and to win over any audience." -- Lionel Beehner, mediabistro.com instructor "Joel was extremely helpful and engaging. He peppered his presentation with humor and made the whole room feel at ease. It was remarkable to see the improvement people made in just four hours. It was well worth the money." -- Debbie Sirico "Joel delivered an enormous amount of information in an extremely palatable -- not to mention memorable -- way." -- Laura Harrison McBride "Joel was an enthusiastic and accomplished speaker. I came away with great information that I can put to use right away." -- Valerie Peterson "Joel is a virtual lightning bolt shot in the arm for anyone who wants to get awesomely creative and individualized ideas for promoting their book or project. I was up all night after this class, my head spinning with ideas." -- Dr. Christine Ranck "Joel is an inspiring, energetic, and well-informed teacher. He generously shared savvy tips from his years of experience in magazine publishing. I would recommend this class to anyone." -- Karen Sorensen "Joel was a wonderful source of information. I'd read several books on publicity for authors, but I still walked away with lots of new information as well as helpful critiques of my pitches." -- Shann Fountain-Culo "Joel helped me develop a new way of thinking about the content I am creating for my book. As a result, I am rewriting and believe that I will have a much better written and more marketable book." -- Sandra Carpenter "Joel had great energy and was a great speaker. He was a perfect instructor and I enjoyed taking his class." -- Beverly Anderson "Joel did an excellent job sharing his skills and a lot of information was shared. I definitely will remember all the techniques in the future and it is my hope that I will become a more effective public speaker." -- Khristina Godlewski |
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