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How Online Video Is Changing the Internet, Part 1: Overview

Understand how online video works, where and how it's being used on the web, what makes it effective, and what the future most likely holds

PRICE
$15 ($12 for )

SYNOPSIS
Video on the web is rapidly expanding beyond the "clip culture" of amateur videos of skateboarding dogs. This Crash Course walks you through the latest trends in the continuing convergence of video, internet, print, mobile, and other media. Understand how online video works, where and how it's being used on the web, what makes it effective, and what lies ahead.

DURATION/TIME
1 video
21 minutes total running time

Shot and edited by Resolution Seven

Speaker

As an international producer and reporter for BBC television and radio, Manoush Zomorodi has interviewed hundreds of newsmakers over the past decade, including Woody Allen, NATO peacekeepers, and angry Florida voters. She currently reports from New York for the BBC's film program Talking Movies and is a founding partner of Hardy Robin Media, a consultancy that specializes in media training and new media strategy. (View her courses.)

Table of Contents

Sections Length Size
PREVIEW
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Watch a free preview of How Online Video Is Changing the Internet, Part 1: Overview. 		1:22 4 MB
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Crib Sheet (PDF)
Download this outline and use it to take notes. Includes resources and other information.
  How Online Video Is Changing the Internet, Part 1: Overview 20:51 78 MB
 

1. Introduction

  • Who's Watching?
    Not just college kids.
  • The Technology
    Broadband, video compression, uploading.
  • Who and Where?
    Beyond YouTube: vlogs, citizen journalism, niche sites.
    Beyond amateurs: marketing and PR for larger corporations and public institutions.

2. Mainstream Media

  • Convergence of Internet, Print, and Video
    How networks and publications are adapting to changing consumer demands for entertainment and news online.
  • The End of Appointment Viewing
    Web downloading of TV and movies still has some kinks.
  • Internet Protocol Television
    Digital TV via broadband means more choice.
  • Mobile Devices
    Content is being created specifically for multimedia phones.

3. The Future of Online Video

  • Video Tagging
    Snippets of video will be much more searchable.
  • Problems on the Horizon
    Bandwidth dilemmas, liability, and copyright issues.
  • Revenue & Monetization
    Are users so accustomed to free content that they won't pay?