Roger Black: Making the Web Work in 2007
The legendary designer and web guru shares inside info and hard-won lessons
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PRICE SYNOPSIS His presentation is a pragmatic, fast-track look ahead at the state of digital design. DURATION/TIME DATE OF PANEL Shot and edited by Resolution Seven |
)Speakers
Roger
Black is an award-winning American designer who has worked
on newspapers, magazines, and Web sites around the world. His new
blog (rogerblack.com) has attracted attention, and, typically, a
little controversy. He recently helped Bloomberg redesign Bloomberg.com.
This spring, he helped launch Rove (rovesite.com), Key
West magazine, and DailyComedy.com.
He is now working on BoxOffice in Hollywood (both print and online); and planning for the next steps for a new magazine for grandparents, Grand. Black works from a small consulting firm in New York, Roger Black Studio (www.rogerblack.com). He's a founding partner in Danilo Black S.A. in Monterrey, Mexico, and the Font Bureau, both started in 1989. Previously he served as chief art director of Newsweek, The New York Times, New York magazine, and Rolling Stone.
Table of Contents
| Sections | Length | Size | |
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Highlights 
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1:41 | 2.3 MB | |
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Crib Sheet (PDF) Download this outline and use it to take notes. Includes resources and other information. |
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| 1. | Introduction - The State of the Web
Roger Black gives his take on the current landscape of the Web and digital media -- including his thoughts on the increasing trend toward citizen journalism and its importance in thinking about how to design a better Web site. |
10:00 | 18 MB |
| 2. | The Complexities of Branding
Roger Black rounds out his list of things to consider when designing a site and expounds on the complexities of branding. He also discusses the impact of the results of eye-tracking studies for Web design. |
10:00 | 18 MB | 3. | Human Behavior on the Web
Roger Black gives insights into how to design for users, including his thoughts on the importance of understanding people's Web behavior and how they read for information. |
10:00 | 18 MB |
| 4. | Branding vs. Function
Roger Black delves into the intricacies of finding a balance between the function of a Web site and the all-important issue of branding. |
10:00 | 18 MB |
| 5. | Microsoft's 'Next Thing'
Roger Black talks about "the next thing" in digital media design, Windows Presentation Foundation (WPF): what it is, how it works, the ways it's changing Web design, and why you need to know about it. He shows a prototype of the application and reveals an early re-design concept he had for The New York Times Web site. |
10:00 | 18 MB |
| 6. | The Changing Landscape
Roger Black continues his discussion of Microsoft's WPF, names a competing Apple standard, and gives his thoughts on general trends in Web design and the competition going on right now that's changing the landscape of digital media. |
10:00 | 18 MB |
| 7. | Questions and Answers (I)
In the first part of the post-presentation Q&A, Roger Black answers questions about media design today, such as "Do I really need to learn WPF and all these different new applications?" |
10:00 | 18 MB |
| 8. | Questions and Answers (II)
In part two of his Q&A, Roger Black talks about Bloomberg and its standards, answers questions about Google, advertising, user personalization of sites, the role of the individual designer in the context of the Web today, and more. |
9:07 | 17 MB |
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