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Roger Black: Making the Web Work
The legendary designer and web guru shares inside info and hard-won lessons
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1. Highlights
Table of Contents
- Highlights
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- Crib Sheet (PDF)
Download this outline and use it to take notes. Includes resources and other information. - Introduction - The State of the Web (10:00)
Roger Black gives his take on the current landscape of the Web and digital media -- including his thoughts on the increasing trend toward citizen journalism and its importance in thinking about how to design a better Web site. - The Complexities of Branding (10:00)
Roger Black rounds out his list of things to consider when designing a site and expounds on the complexities of branding. He also discusses the impact of the results of eye-tracking studies for Web design. - Human Behavior on the Web (10:00)
Roger Black gives insights into how to design for users, including his thoughts on the importance of understanding people's Web behavior and how they read for information. - Branding vs. Function (10:00)
Roger Black delves into the intricacies of finding a balance between the function of a Web site and the all-important issue of branding. - Microsoft's 'Next Thing' (10:00)
Roger Black talks about "the next thing" in digital media design, Windows Presentation Foundation (WPF): what it is, how it works, the ways it's changing Web design, and why you need to know about it. He shows a prototype of the application and reveals an early re-design concept he had for The New York Times Web site. - The Changing Landscape (10:00)
Roger Black continues his discussion of Microsoft's WPF, names a competing Apple standard, and gives his thoughts on general trends in Web design and the competition going on right now that's changing the landscape of digital media. - Questions and Answers (I) (10:00)
In the first part of the post-presentation Q&A, Roger Black answers questions about media design today, such as "Do I really need to learn WPF and all these different new applications?" - Questions and Answers (II) (9:07)
In part two of his Q&A, Roger Black talks about Bloomberg and its standards, answers questions about Google, advertising, user personalization of sites, the role of the individual designer in the context of the Web today, and more.
Video Details
SYNOPSIS
Well-known media designer Roger Black has some secrets. He shares them here, in our Speakers Series, for the first time. Using real-world examples from complex multi-million-dollar Web sites he's designed, Black shares his expertise and tells how it all gets done -- from the technology, to the artistry, to the editorial and commercial struggles. He tells why Google might be in trouble, how you can bring traffic to your Web content, and how important it is to considera new eye-tracking study and branding in everything you do. Black's presentation shows how he worked on an early version of the new New York Times Web site, an overhaul of Bloomberg.com, and a redesign of the award-winning Houston Chronicle site, and he lays out the truth about blogs, social networking, rich media, and a new Microsoft application he's helping to develop.
Well-known media designer Roger Black has some secrets. He shares them here, in our Speakers Series, for the first time. Using real-world examples from complex multi-million-dollar Web sites he's designed, Black shares his expertise and tells how it all gets done -- from the technology, to the artistry, to the editorial and commercial struggles. He tells why Google might be in trouble, how you can bring traffic to your Web content, and how important it is to considera new eye-tracking study and branding in everything you do. Black's presentation shows how he worked on an early version of the new New York Times Web site, an overhaul of Bloomberg.com, and a redesign of the award-winning Houston Chronicle site, and he lays out the truth about blogs, social networking, rich media, and a new Microsoft application he's helping to develop.
DURATION/TIME
8 videos
1 hour 19 minutes total running time
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