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Monthly unique visitors: About 20 million
Background: Wired magazine launched in 1993 while HotWired, its online counterpart, sprang to life a year later. Both the digital and print versions were owned by Wired founders Louis Rossetto and Jane Metcalfe, but a parting of the ways was on the horizon. In 1998, Condé Nast purchased Wired, while HotWired (by then renamed Wired.com) was sold to Lycos. The two halves were finally reunited in 2006 when Wired.com was sold by Lycos to Condé Nast.
The site recently underwent a complete redesign -- its first since 2007. The revamp was two years in the making and readers can now enjoy sections that are constantly refreshed and pages that load much faster than their pre-redesign speeds. The vastness of the Internet has allowed Wired.com to publish more stories than the print edition, "but tonally and in terms of quality, the content is the same," says news editor Emily Dreyfuss. And the goal of this content is to "point out what is going to be important in the future to our readers and to try to make sense of what's in the news now and how that is going to affect our lives going forward," she explains.