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Hey, How'd You Tailor Your e-Newsletter to New Cities?

From a regional e-newsletter to a nationwide business -- Thrillist's founder describes how he's expanded his tastemaking content

By Rebecca L. Fox - October 24, 2007
Born of founder Ben Lerer and his buddies' need for better date spots, retail guidance, and watering holes, Thrillist launched in 2005 as a daily newsletter committed to keeping New York's 20-something men in the know. Each day's installment boasted (and still contains) one key tidbit on the best ...

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