Scott Kramer

Carlsbad, CA USA
Website: http://www.mediabistro.com/scottkramer
Contact

Professional Experience

I'm an award-winning freelance writer based in Carlsbad, Calif. Former senior editor of GOLF Magazine, I write about golf equipment/instruction/travel, technology, lifestyle, hockey, wine, travel, computing, electronic gadgets, and organizing solutions. I've also done loads of copywriting since 2004. Regardless of the venue or topic, I take great pride in producing professional copy tailored to the reader, in a punctual and timely manner. I've never missed a deadline, and have written content for publications, catalogs, sales collateral, websites, retail in-store signage, classes, speeches, Tweets and blogs. I've also consulted to several clients who needed media coaching, media lists and direction on how to best maximize exposure of their products. Plus, I've published many of my photographs with my articles, including some cover pieces.

Expertise

Editor
27 Years
Writer
27 Years
Photographer
19 Years

Specialty

Technology
27 Years
Other, Specify
27 Years
Travel
24 Years

Industries


Magazine - Large Consumer/National magazines
27 Years
Magazine - Trade magazines/publications (B2B)
27 Years
Online/new media
16 Years

Total Media Industry Experience

27 Years

Media Client List (# assignments last 2 yrs)

Private Clubs (10+), PGA Magazine (10+), Pelican Hill Golf Resort (10+), ClubLink Life (6-10), Sea Island Magazine (6-10), Troon Golf & Travel (10+), Met Golfer (10+), California Golf News (10+), FORE Magazine (10+), Links Magazine (10+), Golf Tips (10+), Golf World UK Magazine (10+), GolfTrips.com (10+), American Way Magazine (6-10), PGA.com (1-2), Sharp Magazine for Men (6-10), Montage Magazine (3-5), PGA Championship Journal (3-5), WestJet Airlines\' Up! (3-5), San Diego Magazine (3-5), Golf Magazine (1-2), Subaru Drive (1-2), Forbes,com (10+), Business Insider (3-5)

Corporate Client List (# assignments last 2 yrs)

CLM Learning (1-2), Everyday Energy (6-10), ConsistentTee (6-10), Aldila (3-5), Fujikura Composites (1-2), Cobra Golf (10+), Edwin Watts (10+), Mary Beth Lacy Public Relations (10+), Oak Creek Golf Course (10+), MRC Golf (6-10), TaylorMade-adidas Golf (6-10), Lamkin Grips (3-5), Anthony Robbins Corp. (1-2), Resonate Public Relations (1-2), Resort at Pelican Hill (1-2)

Technical Skills

iMovie

Computer Skills

Mac OS X, Windows XP/Vista, Word, Excel, PowerPoint, Dreamweaver, Photoshop, NVU, PhotoStudio, some HTML

Equipment

iMac, laptop PC, Canon digital SLR, iPhone, portable digital video cameras

References

I can provide many. Ask and you shall receive.

Awards

2010 and 2011 International Network of Golf, Best Apparel Writing; Orange County (Calif.) Best weekly newspaper sports column

Associations

Media Bistro Avant Guild

Work Samples

NON-JOURNALISM CLIENTS

(Cobra Golf 3/8/2010)
Press release for Cobra Golf -- I only made edits to this one (plenty of them).
(Cobra Golf 5/28/2010)
Press release I wrote and edited for Cobra Golf's latest fairway woods.
(Self-Published 8/1/2009)
I wrote and published this e-book, which is a simple guide for golfers to finding the right golf equipment for their game.

RESUME

(8/30/2016)
The latest version of my resume, downloadable for your convenience

General

(Met Golfer Extra 1/15/2013)
A quick feature on TaylorMade's new r1 adjustable driver.
(California Golf News 1/13/2014)
The latest, hottest golf gear for 2014.
(Fore Magazine 12/31/2013)
New drivers for 2014. Pages 16-17.
(Troon Golf & Travel 1/11/2013)
A rundown of the latest irons for 2013.
(Private Clubs 1/1/2009)
This was the cover story for ClubCorp's popular and upscale member magazine, previewing the latest golf equipment trends for 2009. It received a stunning amount of positive feedback.
(California Golf News 5/1/2012)
The latest gear for summer
(Sharp Magazine for Men 5/20/2012)
Fashion- equipment spread of the finest things in golf for 2012. This is Canada's top mens consumer magazine.
(Private Clubs 3/15/2015)
The top new golf shoes for 2015
(GolfTrips.com 11/28/2011)
An entertaining look at my recent golf trip to Doral Resort & Spa, plus a side excursion to the Caribbean.
(San Diego magazine 5/1/2008)
How the US Open will impact San Diego in every way
(American Way Magazine 9/3/2011)
Building your own backyard green never made more sense.
(Subaru Motors Drive Magazine 3/11/2014)
The cover story! How golf is embracing the environment.
(American Eagle's Latitudes 3/31/2012)
How to get in to see the Masters.
(GolfTrips.com 4/1/2015)
Golf on Hawaii's Big Island
(LINKS Magazine 9/20/2013)
My latest Travel Savvy column, on how to travel like Tour pros. Inside secrets, to boot.
(Troon Golf & Travel 9/10/2012)
Swing analysis in your pocket. Some cool new gadgets to help you better understand your golf swing.
(Private Clubs Magazine 1/1/2010)
With these just-out page-turners, transform your coffee table into a fascinating golf journey.
(Carlsbad Magazine 4/30/2011)
Aviara celebrates its 20th anniversary. Rancho Carlsbad Golf Center remodels.
(PGA Magazine 1/31/2010)
My monthly equipment section for PGA Magazine, the world's largest golf trade publication.
(Montage Magazine 9/4/2012)
A very revealing interview with Robert Trent Jones, Jr.
(Private Clubs magazine 1/1/2008)
It's not your parents' Palm Springs anymore
(Forbes.com 2/2/2016)
Since middle of 2015, I have written a 5-times-per-month column on Luxury Technology for Forbes.com. I review products, new tech concepts and even some golf products for the world's largest website.
(Private Clubs 3/11/2014)
The hottest new golf equipment for 2014.
(Travel & Leisure Golf 3/1/2008)
(Golf Tips 4/1/2008)
(American Way Magazine 9/3/2011)
How to best book your next golf trip online.
(PGA Magazine 12/1/2010)
The Great Indoors -- a look at the best indoor flight simulators
(American Way Magazine 9/3/2011)
How to build a course -- in your own home. The best simulators for you.
(Troon Golf & Travel 7/16/2013)
The best women's golf clubs for 2013
(Scorecard Magazine 8/28/2013)
The best new wedges in golf.
(PGA Magazine 3/1/2010)
This issue features a round-up of fairway woods and hybrids, as well as an article on How To Scout Your Competition -- among other monthly columns.
(California Golf News 1/1/2013)
A brief primer of the latest equipment for 2013.
(SCGA Fore Magazine 2/20/2015)
The hottest trends for golf equipment coming in 2015
(Met Golfer 6/28/2010)
The latest in irons
(Carlsbad Magazine 3/9/2010)
Professional golf tours had deserted Carlsbad, Calif., home of the golf equipment industry. But now, the LPGA is coming back.
(PGA Magazine 10/5/2009)
This is my annual State of Golf Travel article that appears every October in PGA Magazine. For the article -- which is highly regarded in the golf industry -- I conduct countless hours of research, Q&A's, and compilation from dozens of travel industry and golf travel professionals, before reporting my findings.
(American Way Magazine 9/3/2011)
Who are the most stylish pro golfers right now, and why?
(American Way Magazine 9/3/2011)
Clubfitting is not right for all golfers...is it for you?
(Private Clubs magazine 3/10/2010)
What's hot in golf equipment for 2010. The significant trends, the key gear, and the explanation of why these products should be catching your attention.
(Private Clubs 3/6/2012)
The best new equipment for your game in 2012
(California Golf News 3/29/2011)
Monthly golf equipment articles for one of Southern California's top golf magazines.
(American Way Magazine 10/15/2012)
Feature on Pete Dye and his renowned Pounding Ridge Golf Club near New York City.
(Troon Golf & Travel 3/29/2011)
The latest putters are out for 2011. Which is best for your game?
(Texas Golfer, p. 12 3/28/2011)
The latest drivers are gaining golfers tee shot bragging rights. Which are the biggest bombers?
(Troon Golf 11/1/2010)
The latest golf balls for 2011
(PGA Magazine 3/1/2011)
How to Boost Equipment Sales with electronics.
(Forbes.com 9/9/2015)
I have a regular, weekly Forbes.com column on luxury technology. My topics include everything from personal gadgets to computers to golf equipment.
(FORE Magazine 1/28/2014)
The best new irons for 2014
(American Way Magazine 10/1/2012)
The best golf in Couer D'Alene, Idaho is a real treat.
(The Clubhouse 3/1/2012)
My take on the PGA Merchandise Show, for my monthly Covering Carlsbad column in a Malaysian golf magazine.
(American Way Magazine 9/3/2011)
Before you stash away your golf equipment for the winter, read this. It might save you a lot of money and hassle.
(Private Clubs 3/15/2015)
The latest golf equipment to instantly fix your game.
(Troon Golf 3/7/2011)
The latest putters
(Golf Magazine 8/1/2003)
As senior editor of Golf Magazine, I had a monthly column for nearly six years (1998-2003). This is a typical piece, with respect to my writing style.
(Golf Tips 3/29/2011)
Everything you ever needed to know about getting fitted for a driver.
(Met Golfer 9/21/2009)
I write a bi-monthly equipment column for this powerful PGA Metropolitan Section golf publication that reaches nearly every golfer in the New York-Connecticut-New Jersey region.
(Pelican Hill Magazine 7/24/2013)
Pelican Hill's wonderful junior golf camp, p. 26-27
(GolfTrips.com 10/12/2011)
Half Moon Bay comes alive
(Fore Magazine PlusFore 6/16/2014)
The latest and greatest women's golf clubs
(SCGA Fore Magazine 2/17/2016)
My look at the coming year's top trends in golf equipment
(California Golf News 7/7/2013)
The latest great golf bags for 2013
(GolfTrips.com 8/23/2013)
My trip to Northern Michigan.
(GolfTrips.com 8/10/2013)
What it's like to play a US Open course. I visited Chambers Bay -- and also Salish Cliffs -- in Seattle. My firsthand experience.
(Private Clubs 4/1/2013)
Simply the Best New Golf Gear for 2013.
(Self-published book 11/23/2011)
How to eat your way to better golf. This is my new e-book, published by Diversion Books. I wrote it to help players learn in general terms what kinds of foods to eat before, during and after a round of golf to help achieve their peak performance on the links. I explain why the most-popular food items at golf courses are often the worst ones for your golf game, and outlines what healthier choices to substitute in their place. PGA and LPGA Tour pros tell first-hand what they eat, when they eat it, and what foods they avoid to help take their game to the next level. After reading this book, players will be much more aware of how to fuel their bodies, have more energy, less sluggishness, and fewer jitters throughout their golf round.
(Met Golfer 2/5/2013)
Head to page 77, to see the latest adjustable drivers for 2013.
(Golf Tips Magazine 7/6/2011)
Roundtable-style discussion on the present and future of golf shafts. Not sexy, but kind of interesting.
(Fore Magazine 9/17/2015)
The latest clubs from Srixon for Fall 2015.
(American Way Magazine 9/3/2011)
The hottest new golf shoes.
(My personal blog 11/15/2013)
Welcome to my brand-new blog. This is all about what's cool in life. Things that I love. Products, services and places that impress me. They're all around, but sometimes I feel the need to single them out, so others can benefit from them, too. This is not exclusive to golf. Enjoy!
(Celebrated Living - American Airlines 11/15/2014)
An inside look at Miura Golf
(PGA Magazine 9/1/2010)
September equipment section of PGA Magazine
(LINKS Magazine 10/28/2013)
How to Pack Like a Tour pro for your next trip.
(GolfTrips.com 6/29/2009)
Top new putters for the summer of 2009.
(GolfTrips.com 7/16/2009)
I write equipment reviews on a regular basis for this Milwaukee-based golf travel website.
(PGA Magazine 1/1/2013)
I write and edit the monthly equipment section.
(Sharp Magazine for Men 5/1/2011)
The top golf gear for 2011.
(PGA Magazine 4/30/2011)
My monthly equipment section for the leading golf industry trade publication PGA Magazine.
(California Golf News 10/1/2011)
The latest in golf equipment for Fall 2011.
(Troon Golf & Travel 10/1/2014)
New ways to get around the course.
(GolfTrips.com 4/30/2015)
What it's like to play in a Champions Tour pro-am
(GolfTrips.com 10/11/2011)
Wine and golf country in Western Canada is a blast!
(Met Golfer Extra 4/15/2014)
The latest on jumbo putter grips
(golftrips.com 11/20/2009)
Review of the Ocean South course at the Resort at Pelican Hill in Newport Coast, Calif.
(PGA Magazine 6/1/2011)
My monthly column of the latest news in golf equipment. password: pgamag007
(FORE Magazine 8/20/2013)
What weight-lifting does for Tour pros these days. Page 42
(California Golf News 12/1/2011)
A sneak preview of what's coming in 2012 golf equipment.
(Golf Tips 7/2/2010)
The essential guide to eating your way to a better score. Golf Nutrition: What to eat, what not to as you prepare for a golf round. Interesting tips from experts. And it isn't all what you think.
(American Eagle Latitudes 11/15/2011)
Best places to play golf in Curacao!
(Met Golfer 12/15/2011)
The latest belly putter craze for 2012 explained, with some of the best samples around.
(Troon Golf 9/9/2010)
The latest rundown of wedges for 2011.
(Private Clubs 3/8/2011)
One of the best golf trips ever: Playing in British Columbia along the rails!
(Met Golfer 2/1/2010)
The latest drivers for 2010 can do your golf game plenty of good -- if you know what to look for.
(The Clubhouse 2/13/2012)
The latest strong 3-woods and how they'll help your golf game
(Golf Tips Magazine 1/15/2010)
A primer on how to go about getting properly fitted for your golf clubs.
(GoilfTrips.com 5/15/2013)
What's it like to play golf in Kauai? Read on, to find out...
(Exec Digital Magazine 7/11/2011)
A brief travel planner for golfers considering visiting the K Club in Ireland. Or you can access the magazine at the website (July issue) and go to page 87, for more photos and charts.
(Preferred Lifestyles 9/25/2013)
Fall, Winter, spring, or summer, perfect weather awaits at golf courses around the world.
(PGA Magazine 9/1/2015)
Cover story on the latest in golf travel trends. What's hot and what isn't. I've written this article every year, for about a decade now.
(WestJet Airlines' Up! Magazine 4/13/2015)
Why Hawaii's Big Island is so damn cool for golf!
(California Golf News 1/1/2012)
New golf products for 2012
(Pelican Hill Magazine 4/10/2013)
How did Tom Fazio come about designing the famed Pelican Hill magazine?
(Troon Golf & Travel 2/1/2015)
The six major golf equipment trends I see for 2015.
(Sea Island Life 4/11/2013)
What it takes to make the PGA Tour in 2013. A look at why some kids make and others don't.
(Troon Golf & Travel 1/1/2014)
My take on Callaway's new Big Bertha, as well as my favorite four new irons for 2014.
(Links Magazine 4/12/2013)
What's the best way to get your golf equipment to your destination? It may not be what you think.
(ClubLink Life 5/15/2010)
The latest drivers for 2010, featured in the Spring issue of this popular Canadian golf magazine.
(PGA Magazine 4/2/2012)
Hot Trend: Manufacturer Putter Fitting systems; 10 Things to Know About Fairway Woods & Hybrids; New Products
(Met Golfer 4/15/2010)
The latest in golf grips, featured in the April/May issue.
(Met Golfer 8/26/2010)
The latest on golf ball fitting.
(California Golf News 10/1/2012)
The latest golf equipment
(President & CEO Magazine 4/9/2012)
A fascinating look at PGA Tour endorsement deals, and what both companies and players look for in a sponsorship. Hint: It's not always $.
(WestJet Airlines' Up! Magazine 4/1/2014)
My column on what can go wrong with your luggage on a golf trip, and how to avoid it.
(Private Clubs 3/8/2011)
Top new golf gear for 2011
(WestJet Airlines' Up! Magazine 4/13/2015)
The new best of Scotland golf
(California Golf News 7/29/2010)
What to look for in the latest golf balls.
(Travel & Leisure Golf 1/15/2009)
Brand-new putter models for 2009.