Skills in 60: Content Marketing

Learn the fundamentals of designing and executing a content marketing campaign

Online Course – Skills in 60: Content Marketing

In just one hour, you can acquire the foundations of developing a content strategy, learn how to conduct a basic content audit, set a plan for new content creation, and leverage KPIs to inform your future content campaigns.

IN THIS COURSE YOU WILL LEARN HOW TO:

  • Define content marketing, find great content, and create content goals
  • Conduct a content audit and evaluate content effectiveness
  • Identify shareable content
  • Measure and evaluate success
  • Use an editorial calendar to stay organized
$49
/$24 for AvantGuild Members

  • View syllabus
  • Approximately 1 hour of lesson content
  • About Our Courses: Mediabistro courses are self-guided and do not include instructor interaction.