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Book Keeping: Even Celebrity Authors Have to Hustle

No matter how recognizable you are, it's up to you to get the right kind of media attention for your book

By Melissa Walker – May 27, 2008
After playing Harry Goldenblatt (Charlotte's husband) on Sex and the City and agent Charlie Runkle on Californication, Evan Handler has an instantly recognizable face. But, according to the actor, that doesn't necessarily translate to book sales on par with Madonna’s children's titles.

His second memoir, It's Only Temporary, was released this month (along with ...

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