How To Pitch: The Walrus

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Circulation: 60,000
Frequency: 10 issues per year
Special issues: A "Summer Reading" issue hits newsstands in mid-June

Background: In September 2003, publisher Ken Alexander and founding editor David Berlin launched a new Canadian general-interest publication called The Walrus as a way to establish a home for the country's strong tradition of investigative journalism. "A lot of very talented Canadian writers were exporting themselves looking for opportunities," said Alexander. "This had a deleterious effect on the Canadian nonfiction book-publishing industry, which looks for long-form magazine pieces that can be spun into books."...

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