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How To Pitch: Arthritis Today

Bone up on health and lifestyle issues for this bimonthly service mag

May 5, 2010
The information in this article is current and accurate

Circulation: 715,000
Frequency: Bimonthly
Special issues: Every other year in the Sept./Oct. issue, the Vitamin/Mineral Guide runs in the odd years and the Supplement Guide runs in the even years. Every issue includes an updated section of the online Drug Guide, which features a different class of drug for arthritis and related conditions.

Background: Today, more than 46 million people in the United States have doctor-diagnosed arthritis. Chances are that you or someone you know has been diagnosed with one of the more than 100 types of this disease typified by chronic joint pain. Founded in 1987, by current publisher Cindy McDaniel and the Arthritis Foundation, Arthritis Today, is targeted to those with the disease and the people who care about them. The magazine began as a newsletter, but has grown into something much bigger. "The magazine's mission coincides with that of the Arthritis Foundation's, to help improve the lives of those living with arthritis and related conditions," says lifestyles and online editor Bryan Vargo. "No aspect of life is left untouched by arthritis, so our coverage as a consumer health magazine runs the gamut, from the latest science, treatments, alternative medications, fitness moves, nutrition news and simple solutions for everyday living to relationships, work life and leisure."...

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