SalesRants II: Glanda the Bad Witch
Our ad man on the inside divulges how the magazine sales world turns
June 5, 2006|
EDITORS' NOTE: Have a question you'd like Secret Sales Guy to address in an upcoming column? Buck* and the Heinous Gap Button-Down
It could be the budget. As the owner of our $10,000,000 P&L, I am expected to know—with utter authority—what is going on in the business at any time. At this point, I barely know what month it is, never mind the expected revenues in June or, perhaps, why our sales T&E is trending 30 percent above average, year-to-date. Vegas comes to mind, and my heartburn shifts from low-grade churn to storm-tossed ship. I'm starting to get the mouth-sweats. Buck can't format his PowerPoint for the CEO. Everything he tries to cut-and-paste comes up with the wrong alignment. Will I pop by and have a look? I realize that, thanks to my tendency to leave the house with exactly eight minutes to get to the railroad station, I haven't been to the dry cleaner in three weeks. My sartorial situation has become so grim that I'm currently sporting a Gap button-down approximately one neck size too small and three years out of date. Buck will definitely notice. Goddamn it. I wipe the sheen of hangover sweat from my forehead and trudge into Buck's office to help fix his presentation. **
Glanda the Bad Witch Glanda hovers in my doorway, ready to make inane conversation and/or tell me just how hard she's working. As one of the lazier people I've ever encountered (and I come from an Irish-American family from lower Manhattan), Glanda commences the day's Recounting of the Hardships almost immediately. In at 8:30. Amazing, especially with the subways being what they were. Did the line-up-report, too. Not easy, she'll have me know, with no additional help. As per usual, Glanda strums her tiny violin like she's playing a Clash ballad.
I sense something amiss. Glanda seems more worked up than usual. Probably because I assigned a 1,500-piece mailing to her, and she wants to get out of it by hiring a few temps to stuff the envelopes. Yes, it has to be done in two days. No, she can't hire anyone—the budget is too tapped out this month. Glanda's friendly gaze turns deadly, and suddenly she is looking at me as though I just murdered the family pet. "Happy Assistant's Day," she snarls. Oh, shit. ** *Names have been changed to protect the...you be the judge. Got feedback for Secret Sales Guy? Have some inside scoop of your own? Email: SalesRants AT mediabistro DOT com |
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