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From the Editors: 'Any Sort of Platform Helps' Crafts Authors

'I look for designers who have a visionary style, marketing smarts, and who can teach their craft in an accessible way.'

By Rachel Kramer Bussel – October 3, 2006

Name: Rosy Ngo, Potter Craft
Age: 34
Title: Senior acquisitions editor
How long have you been at Potter Craft? Since it began in the fall of 2004
How long have you been in publishing? Since 1998

You were previously at Clarkson Potter, and are now at the new imprint Potter Craft, both part of Random House. How do the two differ, and what kinds of books does Clarkson Potter publish? Who is your target audience?
I was hired at Clarkson Potter to work on the branded list, but as that was phased out, I began acquiring quirky, prescriptive nonfiction books (such as The ...

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