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Hey, How'd You Revive An Editorial Franchise, Rob Bernstein, Editor, WWE?
'We more than doubled our audience in the two years we've been here'- November 4, 2008
In 2006, World Wrestling Entertainment (formerly the World Wrestling Federation) had a problem. Despite a booming business on television and an audience of 14 million, its two magazines couldn't seem to hold on to their readers. So WWE's brass turned to men's magazine veterans ...