Hey, How'd You Revive An Editorial Franchise, Rob Bernstein, Editor, WWE?
'We more than doubled our audience in the two years we've been here'
November 4, 2008
In 2006, World Wrestling Entertainment (formerly the World Wrestling Federation) had a problem. Despite a booming business on television and an audience of 14 million, its two magazines couldn't seem to hold on to their readers. So WWE
's brass turned to men's magazine veterans ...
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