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Hey, How'd You Launch 'Help A Reporter Out?'
Peter Shankman describes how social media savvy drove the 'organic' development of HARO- March 31, 2009
In less than 12 months, author, speaker, entrepreneur and social media expert Peter Shankman has cultivated a 500 member community into 50,000-plus members by connecting reporters with sources. Help a Reporter Out, better known as HARO, is a free service which sends emails three times each day to people who have registered on HelpAReporter.com.
Shankman is also the founder and CEO of The Geek Factory, Inc., a boutique marketing and PR firm, and the founder of AirTroductions, the world's first social network for business travelers. He sold the network six months prior to launching HARO and now focuses on speaking about social media and managing HARO, where 'everyone's an expert at something.'...