Hey, How'd Your Film Site Become A Success?

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Back to Home > Content > Hey, How'd You Do That? > Hey, How'd Your Film Site Become A Success?

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Catering to Star Trek fans, this entertainment writer snaps up industry scoop and delivers comprehensive coverage

By Marty Beckerman - June 9, 2009

In 2006, a corporate marketing consultant and passionate Star Trek fan named Anthony Pascale created TrekMovie.com "as a hobby" to track the production of J.J. Abrams' newly announced film. Three years later, his site is the 'Net's biggest Trek news source, claiming millions of monthly hits. We spoke to Pascale, who serves as the site's editor-in-chief, about catering to online niche audiences, meeting his sci-fi heroes, and the emotional tug of war between fandom and objectivity....

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