Mail    Print   Share Share

How To Pitch: Charlotte

Couple regional expertise with a unique hook to earn repeat assignments for this city mag

- October 23, 2012
Outlets: Charlotte, Charlotte Home + Garden, CharlotteMagazine.com, Charlotte Wedding
Circulation: Charlotte: 35,000, Home + Garden: 50,000, Charlotte Wedding: 20,000
Frequency: Monthly (Charlotte); Quarterly (Home + Garden and Charlotte Wedding)
Special issues: View the editorial calendar

Background: While the Charlotte magazine title has been around for more than 40 years, the current version of the North Carolina city magazine took on a new personality in October 1995, when new owners purchased the name and developed a following from scratch. Editor and associate publisher Richard Thurmond was part of the two-person editorial team that relaunched the Charlotte magazine brand with a lofty goal to be one of the top five magazines in the country. "It wasn't an achievable goal, but it explains the type of magazine [the owners] aspired to be," said Thurmond.

The magazine was sold again to current owner Morris Communications in 2004, but the mission has remained the same. The core of the city's largest magazine and only publication about the city itself, said Thurmond, is to provide a mix of quality storytelling and really strong service with a complete separation of editorial content and advertising. "We want to tell people what they may not know about Charlotte in an interesting and provocative style," he said. "There's so much media out there, and we really want to not waste our readers' time by reading something they already knew about. Even if it's something or someone they already know, we provide a new angle or present it in a way they haven't thought of before."

...

AvantGuild Sign Up Now!Sign Up Now!

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
  • Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
  • Savings of up to $35 per class on mediabistro.com courses and seminars.
  • Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
  • Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!

Already an AvantGuild member?

Log in here to view the full page.

Email
remember me
Password
forgot your password?