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June 6, 2013 | An Interactive Online Event
Implement a complete social media campaign in six weeks. Register now.
June 4, 2013 | San Francisco
Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
Our networking guide will help you finally get over your new-people phobia and schmooze with the best of them. Read more
So What Do You Do, Sara Shepard, Author of Pretty Little Liars?The author who published 20 books in eight years gives tips on how writers can overcome the blank page and write more.
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Hey, How'd You Create A Highly Successful Viral Marketing Campaign, Jonah Sachs?
This viral marketing leader explains how to deftly disseminate your message online
- September 8, 2009
Jonah Sachs is co-founder and creative director of Free Range Studios, based in Washington, D.C. and Berkeley, Calif. Free Range Studios created the highly successful viral marketing campaign behind the Web-documentary "The Story of Stuff." The 20-minute film takes a look at our wasteful production and consumption patterns, and examines the social and environmental impact it has on our lives. The documentary was written by Annie Leonard, who narrates the story in the foreground while stick-figure animation further illustrates the story-telling in the background. Since the Web documentary's release in December 2007, it has been viewed more than 5 million times.
On March 9, 2010, The Story of Stuff book will be released. Sachs, who is also the creative force behind the critically-acclaimed Flash advocacy movie "The Meatrix," gives mediabistro.com the inside scoop on how "The Story of Stuff's" message spread like wildfire throughout the Internet....
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