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Pitching Spanish-Language Women's Mags
If you can report and write en Español, these magazines want to hear pitches with a global perspective- December 8, 2009
As the Hispanic population in the United States grows rapidly, so does its purchasing power. There will be 50 million Hispanics in the U.S. by next year -- that's 16 percent of the U.S. population, according to Magazine Publishers of America. By 2011, the buying power of Hispanics is projected to reach $1.2 trillion, MPA says. Hispanics in the U.S. are buying more of everything -- including magazines. An estimated 75 percent of Hispanic adults read around 10 magazine issues a month and even prefer magazines more than any other form of media.
As a result, the number and circulation of Spanish-language magazines has spiked. The demand has significantly boosted sales of Spanish-language editions of U.S. women's magazines, where readership has been one of the highest in the Spanish-language magazine market. For freelancers who can report and write in Spanish, this means greater opportunities to influence a large and important audience....