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June 6, 2013 | An Interactive Online Event
Implement a complete social media campaign in six weeks. Register now.
June 4, 2013 | San Francisco
Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
Social-savvy marketers tell how companies can start pinning to increase the bottom line. Read more
Rosanna Scotto: My First Big BreakThe Good Day NY host tells how she landed the anchor seat and how aspiring broadcasters can do the same.
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PR, Perfected: The Launch Event
Impress press and clients alike with a stellar location, knowledgeable event staff, and the ability to roll with last-minute obstacles
- December 15, 2009
Whoever coined the phrase "failing to plan is planning to fail" was probably a publicist. That's because planning is crucial to almost every aspect of a publicist's job -- from crafting a media pitch to prepping a client for an interview. However, nothing in PR is more affected by planning (or lack thereof) than an event -- especially a launch event. When a client is ready to bring their product or service to the marketplace, launch events -- if done right -- are great ways to generate press and consumer awareness. However, in the wrong hands, a launch event can ruin a brand before it even gets off the ground....
The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it.
-- Gaen Murphree- Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
- Savings of up to $35 per class on mediabistro.com courses and seminars.
- Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
- Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).
... and much more! View all benefits or Sign up now!
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