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Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
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PR, Perfected: Work Your Way to the Top of a Source List
Finesse your approach with journalists to build a genuine rapport and become a top source for writers in your niche
- February 23, 2010
Face it: Our work as publicists is endless. We research, pitch, call, follow up, email, meet, pitch again -- and that's all before lunch. We spend our day coaxing and convincing reporters that our clients have the perfect story for tomorrow's headlines. Not an easy task, and frankly, it's tedious. But it's our job. And we love it. However, with the use of a few proven tactics, we can lighten our legwork a bit by forging better relationships with the media, positioning ourselves as reliable sources and making the oft-elusive press come to us....
The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it.
-- Gaen Murphree- Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
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