Mail    Print   Share Share

PR, Perfected: Work Your Way to the Top of a Source List

Finesse your approach with journalists to build a genuine rapport and become a top source for writers in your niche

- February 23, 2010
Face it: Our work as publicists is endless. We research, pitch, call, follow up, email, meet, pitch again -- and that's all before lunch. We spend our day coaxing and convincing reporters that our clients have the perfect story for tomorrow's headlines. Not an easy task, and frankly, it's tedious. But it's our job. And we love it. However, with the use of a few proven tactics, we can lighten our legwork a bit by forging better relationships with the media, positioning ourselves as reliable sources and making the oft-elusive press come to us....

AvantGuild Sign Up Now!Sign Up Now!

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
  • Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
  • Savings of up to $35 per class on mediabistro.com courses and seminars.
  • Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
  • Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!

Already an AvantGuild member?

Log in here to view the full page.

Email
remember me
Password
forgot your password?